Frank & co. commemorated its 27th anniversary with a festive celebration and a stunning display this year. Loyal customers, prominent figures, and esteemed guests were greeted by an enthralling and vibrant digital art installation – a brilliant creation by Rangga Djoned, this event’s artistic and creative director.
Story by Iman Hidajat | Photos by Frank & co.
As the residence of F colour and VVS clarity diamond jewellery, Frank & co. continues to sustain its presence as a leading jewellery retail brand. Frank & co. is also known for its preservation of luxury jewellery artistry and for over 27 years, the brand has consistently delivered top- notch products to its customers. This success propels Frank & co. to host a dazzling anniversary celebration.
Putting all the time and effort into planning a celebration venue that no other jewellery brands have ever done before by creating the DOME Senayan into this year’s ‘Dazzling Temptation’ celebration venue, Frank & co. adorned the area with maroon hues – the signature colours of this renowned brand and the deer and peony as the theme decoration. Elevating the event’s grandeur was a 47 x 25 x 6-metre digital art installation exhibiting Frank & co.’s maroon and floral elements across its screens. Here, guests were taken to a surprise 360-degree digital art installation while enjoying musical performances by Tulus, an acclaimed entertainer. These two installations stood magnificently, enhancing the vibrancy of the celebration venue.
The creative force behind these displays is Rangga Djoned, a prominent figure in Indonesia’s creative, film, and entertainment industries since 2008. With over fifteen film appearances and five theatre plays, the award- winning Rangga now dedicates his expertise as an artistic and creative director for major events and prestigious arts performances in the country and overseas.
“Diamonds exude brilliance and luxury, often unattainable by many. A diamond embodies temptation and symbolizes love, imagination, and envy in its association with women. For this reason, for the 27th anniversary event, I chose ‘Dazzling Temptation’ as the theme for celebrating the 27 years of the company’s journey,” Rangga explained.
He further revealed that Frank & co. aspires to create something this massive that has never been planned for its celebration venue. “It was a breakthrough from the usual. Not an easy task to do, but Frank & co. has the passion to do it,” explained Rangga.
He was about to create a box from the construction’s rectangular frames. The big idea was a box of gifts with many things inside – a dinner event, a jewellery pop-up store full of temptations, and entertainment surprises, just to name a few. “That was a gift from Frank & co. to the loyal customers throughout the company’s 27 years’ presence,” he pointed out.
The digital display enveloping the installation contributed significantly to the event’s memorability. Initially considering video mapping, Rangga ultimately opted for LED screens for their sharper resolutions. “Despite the higher cost of LEDs, visitors were awe- struck by this installation,” he remarked. This unprecedentedly stunning installation exemplifies Frank & co.’s ongoing commitment to innovation.
During the event, Ferdy Felano, the general manager of Frank & co., said, “This is an extraordinary evening for all jewellery enthusiasts. Considering Frank & co.’s long history in presenting exquisite jewellery and educating Indonesians about its beauty, all of us who have gathered here and followed Frank & co.’s 27-year journey are historical actors in developing the jewellery industry in Indonesia.”
Lastly, Ferdy unveiled Frank & co.’s commitment to continued growth with more robust service excellence to all stakeholders supporting their endeavours. They remain unwavering in their efforts to offer outstanding products, services, entertainment, and education for the community.