Eric Yap serves as the Senior Country Manager for Malaysia, Indonesia, Brunei, Myanmar, and Cambodia at the Hansgrohe Group, overseeing business development, strategic planning, and operational performance across multiple Southeast Asian markets. Eric also serves as the SEA Green Company Sales Ambassador, advocating for sustainability and promoting eco-friendly product solutions to integrate sustainability into commercial growth. Indonesia Design talks to Eric about the importance of the Galleria partnership with AXOR.
How has the partnership between AXOR and Galleria been so far? How long has the collaboration been established?
The partnership between AXOR and Galleria has proven to be highly successful and mutually rewarding. Over nearly three years of collaboration, we have cultivated a strong, strategic relationship founded on shared values, transparent communication, and a unified commitment to delivering premium solutions to the market. This enduring cooperation has fostered meaningful synergies, strengthened brand presence within the hospitality segment, and driven sustained growth through aligned objectives and exceptional execution.
How is the market for AXOR in Indonesia and, particularly, in Surabaya? Are customers in this region able to appreciate AXOR’s product designs? Do consumers, architects, and designers in Surabaya show strong awareness and appreciation for AXOR’s design philosophy, premium positioning, and innovations?
Surabaya is a highly promising and strategically important market for AXOR in Indonesia. We see that customers in this region have a strong appreciation for contemporary, premium design, which aligns well with AXOR’s product philosophy. While a number of architects and designers in Surabaya are already familiar with the AXOR brand and its design-driven approach, we recognize significant potential to further expand our visibility and engagement. Moving forward, we aim to strengthen market awareness, deepen relationships within the design community, and reinforce AXOR’s position as a leader in innovation and premium bathroom solutions.
The AXOR area in this new showroom is specially designed—what are your hopes for the AXOR market in Surabaya going forward, especially with the opening of the new Galleria showroom?
The newly designed AXOR area at Galleria represents an important step in offering customers and designers a space where they can truly experience AXOR’s craftsmanship, innovation, and design stories. We hope that this environment becomes an inspiring touchpoint for homeowners, architects, and designers alike, a place where ideas begin and solutions come to life. With this enhanced showroom presence, we aim to further strengthen AXOR’s visibility in Surabaya, foster deeper collaboration with the design community, and continue supporting the long-term growth of the premium bathroom segment across Indonesia, together with all our valued partners.