Alluring Alleira

Photography By Alleira Batik

Batik is a precious cultural heritage of Indonesia that’s loved for its beauty and grace, as well as its value of philosophy. It has been stated as World Heritage by UNESCO and the world has grown to know and admire it. Alleira is amongst proud Indonesian entities that have introduced batik to the world.

Alleira was established in Jakarta in 2005 by four founders who have the passion for batik. From running the company in a garage, they made way to grow the business. Today Alleira is one of the largest batik retailers in Indonesia. One of its strong suits is the unique design philosophy of “East meets West”, which materialised in the motif, daring colours and clothes design. It has successfully changed the perception of batik as old-fashioned into something modern and innovative.

The success of Alleira has proven that batik holds a strong economic potential. It has also provided the much-needed employment, especially for the less educated women, by training them in production. These women now turn leftover batik fabrics into handicrafts, which are available for sale at Alleira boutiques.

Alleira has drawn enthusiasm from public figures, even royals. VIPs who have been seen in Alleira batik include Bill Gates, Donald Trump Junior, Crown Prince Haakon and Crown Princess Mette Marit of Norwegia, and Michele Bachelet (the President of Chile). Its vibrant yet classy designs have been adopted by corporates as their staff uniforms, one of them being Andaz Hotel in Sanur, Bali.

Alleira’s creations have stolen hearts at international fashion shows from Singapore to New York. The acknowledgement of business includes ASEAN Business Awards, Ernst & Young Winning Woman Award 2012 and McMillan Woods Global Awards 2013. With all these achievements, it is expected that Alleira will keep growing and proving the world the allure of Indonesian batik.

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Vira Tanka
Having her bachelor degree from Visual Communication Design of Bandung Institute of Technology, she explored her other interest in writing by being a writer for TV programs and travel magazines. Always keeping her love for the art, she actively sketches just about everything, from urban landscape to nature, in between writing projects.
Alleira Batik