Antoine Weinstein: Introducing the Mövenpick Experience

By vira
12/5/2024

Antoine Weinstein began his career 21 years ago at a prestigious five-star hotel in Paris, France. With a master’s degree in hospitality management and remarkable experience in the hospitality industry, he is set to lead Mövenpick Hotel Jakarta City Centre with a mission to elevate this establishment to new heights.

As the first Mövenpick hotel in Jakarta, can you describe the brand?

Mövenpick is a premium brand from Accor, with Swiss origins and a strong heritage. Not many know this, but Mövenpick is also a family brand that has diversified significantly in terms of experience and wellness. Of course, the brand is renowned for its food and beverage offerings. Mövenpick’s heritage in F&B is very strong, as it started as an F&B company.

As a new hotel, what distinguishes Mövenpick Hotel Jakarta City Centre from other hotels in the area?

Here, we offer our guests the Mövenpick experience and unique moments that other hotels in the vicinity do not provide. For instance, we have the Chocolate Hour, a daily afternoon program we offer to our guests that is traditionally Mövenpick around the world.

Our rooms are brand new and uniquely designed to provide our guests with an exceptional staying experience. Take a moment to recall the first step you took when you entered this hotel. You can feel that this hotel is very organic, with lots of earth-tone colours and wood elements that create a luxurious ambiance and a sense of being at home.

There is something new and a bit different for the market here, which I believe Mövenpick products fit the demand and needs of Jakarta’s market.

Speaking of the target market, which market are you catering to?

In this particular part of town, there are many government offices. The corporate sector is also a significant market for us. Our meeting facilities are bustling with numerous government and corporate meetings. For our rooms, we attract many domestic and international business travellers from various parts of Asia, the Middle East, and Europe.

Locally, social events and weddings are also important markets we cater to. We have two ballrooms, including the largest one in the area, which features an extension of 200 square metres of mezzanine space.

What are your challenges in managing this new hotel?

I prefer to view this not as a challenge but as a mission. The mission is to open a new hotel and introduce a new brand to Jakarta’s market. These aspects are positively framed challenges for me as the general manager here. I want to communicate the Mövenpick experience and moments to the market.

Looking at the design of this hotel, what do you think stands out?

Well, design is very important in hotels. The ambiance of the Mövenpick experience must align with its design. Here, as you can see, there are many organic elements that are part of the Mövenpick DNA. All of these design elements are essential for our brand and for our guests’ convenience and experience. What stands out about our design? It reflects the Swissness of Mövenpick, which is natural, organic, and airy.

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vira
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