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ArtJog, short for Art Jogja/Yogyakarta, has become one of the most awaited events for art enthusiasts internationally. For seven years now, art enthusiasts of all professions have been enthralled by the arts at this annual event. Heri Pemad is the man behind it all. He talks about his road from invitation courier to artist to ‘Pemad the art manager’ and how he got the nickname ‘mad’.
INTERVIEW BY Barbara Hahijary PHOTO BY Bagus Tri Laksono & Heri Pemad Doc.