Located within Plaza Indonesia, Jakarta’s most opulent shopping destination, this fifty-square-metre boutique caters to both women and men. It has been intricately crafted as a homage to Christian Louboutin’s creative universe and eclectic aesthetic.
Story by Iman Hidajat | Photos by Bagus Tri Laksono
Christian Louboutin’s boutique at Plaza Indonesia unquestionably occupies a prime corner location. At first glance, the façade enticingly invites you on a journey into the creative universe of Christian Louboutin. Upon entering the boutique, you are greeted by a vibrant display of red signatures in various shades, harmoniously contrasting with the blues and off-whites inspired by his Parisian apartment.
The interior exudes the ambiance of the designer’s neo-classical and elegant living room, creating a unique and inviting atmosphere. As guests, primarily women, step inside, they immediately feel as though they are in a friend’s boutique, where every detail has been thoughtfully curated to cater to their preferences.
“Most of our clients are women,” Budi Santoso, the Loubutin’s senior store manager, said as he started our conversation. “As we can see, our boutique’s design caters to the feminine side, featuring red carpets and wall embellishments that boast a comfortable boutique space for women to find or choose what they need,” he explained, adding. “We aim to create a friendly atmosphere.”
The boutique has been envisioned as a cosy haven, adorned with high-quality materials such as woven fabrics and brass, and finished with the house’s iconic red carpet.Staying true to the designer’s aesthetic, the room is predominantly adorned
in shades of blue and red, serving as a splendid backdrop for the complete women’s collection. The walls feature a blue floral wallpaper designed by the French artist Alexandre Poulaillon, complemented by natural fibre fabric. This natural ambiance is further enhanced by strategically placed spotlights that illuminate the boutique beautifully.
The space is further enriched by the presence of gold-stained mirrors and plush red sofas, creating a welcoming and luxurious atmosphere. The wall showcases modern interpretations of the signature niches found in the first boutique at Galerie Véro-Dodat in Paris, elegantly framed with accents of light blue and mirrors.
In the adjacent men’s boutique, you will encounter a more eclectic design. Here, display shoes are thoughtfully arranged on pieces of lumber, evoking a natural and rustic feel, whilst others are presented on rows of pedestals adorned with trendy gold nail studs. At the heart of it all, a central display, finished in red lacquer and blue suedine, highlights the latest women’s styles.
Christian Louboutin opened a men’s boutique in 2010, introducing men’s shoes into the collection,” explained Budi. “In Indonesia, around thirty to thirty-five per cent of our business comes from male clients.” However, since the launch of Louboutin’s sneakers, the brand has drawn a diverse range of customers, spanning from 15-year-old teenagers to sophisticated 60-year-old ladies.
“As for the target market, the brand is for anyone who appreciates the artistry of shoe design. Without a doubt, a pair of Louboutins will be the highlight of your shoe collection,” Budi stated as he concluded our conversation.
Project Data
Christian Loubutin
Plaza Indonesia Level 1 Unit D48-49 Jl. M.H. Thamrin Kav. 28-30
Jakarta 10350
T. +622139838813
www. asia.christianlouboutin.com
Company name
PT Christian Louboutin
Floor Area
Women’s store: 78.8 sqm
Sales area: 58 sqm
Stock room: 20.8 sqm
Men’s store: 62.6 sqm
Sales area: 48.1 sqm
Stock room: 14.5 sqm
Interior Design Consultant Women’s
Headquarter Architecture Team
Men’s store
Designer Household Paris
Lighting Consultant
OWL Studio Paris
Interior Contractor
PT Target Teguh Perkasa Mandiri