Putu Agus Suradnyana: Creating Upscale Highland Retreat

7/26/2023

The tourism industry on the Island of Bali thrives due to its stunning natural beauty. In correspondence with this, the property entrepreneur Putu Agus Suradnyana prioritises the significance of environmental preservation, followed by design and architectural aesthetics. The harmonious integration of these three elements will establish sustainability within the hospitality sector. Agus, as he prefers to be addressed, engaged in a conversation with Indonesia Design at Elevate Bali, the latest addition to his property business portfolio.

What inspired you to name this resort “Elevate”?

The name “Elevate” itself signifies height, much like the resort’s location situated in the highlands of Munduk. I aimed to create a unique and luxurious retreat, catering to those seeking an escape from the hustle and bustle of the city, a place where they could rejuvenate their minds and soothe their souls. After two years of construction, I successfully brought my plan to fruition, and now the 4.8 hectare property proudly stands as the home of Elevate Bali.

What sets your resort apart from others?

There are three key elements that distinguish my resort: its environment, design, and architecture. When it comes to the environment in Bali,
we embrace the island’s awe-inspiring natural beauty. In the hospitality industry, particularly in a resort like Elevate Bali, it is crucial to establish an eco-friendly atmosphere that harmonises with the design and architectural elements. This is how I define sustainability, not just in terms of running a resort, but also in providing exceptional service to our guests.

Can you tell us about the design and architectural styles implemented in this property?

Ari, the architect with whom I have collaborated extensively, has done an exceptional job on this project. Both Ari and I dedicated our utmost efforts to carefully select appropriate materials, such as ironwood, which enhances the property’s warm ambience, especially considering its location in the highland resort. The design of the lobby aims to create a first impression for guests that showcases the beauty of Munduk’s nature.

As for the landscape, I did it myself with the help of my relative. I possess considerable knowledge about various tree types, including their sunlight requirements and suitability for indoor or outdoor environments. In order to enhance the prominence of Bali, I took the initiative to plant Japanese flowers.

What were the challenges encountered during the design process?

I’d say that the biggest challenge lies in enhancing the presentation of the already stunning natural scenery to make it more elegant and enjoyable for guests from all around the world. Other challenges are the terrain contours and extreme weather conditions.

Currently, there are 26 villas available at this resort. Considering the land size, do you plants to increase the number of villas on the property?

We have been in the process of constructing the 27th villa, known as Hidden Palace. However, we have decided to temporarily pause the construction and will resume it in October. Once Hidden Palace is completed, it will be the final villa added to our collection. Our intention is not to expand the property further by adding more villas. Instead, we are focusing on enhancing the resort’s amenities. Specifically, we are currently in the midst of constructing a yoga deck that can accommodate up to 30 people. At Elevate Bali, we prioritise the privacy of our guests to ensure they experience the utmost comfort during their stay.

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Aulia R. Sungkar
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Writing has always been his passion and endeavour since his college years in the 1990s at the University of Arizona. Flash forward, the Jakarta-based writer and entrepreneur has contributed hundreds of various writing pieces to esteemed publications and does copywriting projects for corporate clients from many industries.