Co-Founder of Noesa
Committee of World Ikat Textile Symposium 2021
@noesa.co.id | www.noesa.co.id
How did the pandemic impact Noesa?
The pandemic had a big impact on us because Noesa products are tertiary. The demand decreased significantly. So, we produced pandemic survival products, such as masks and mask straps. For B2B transactions, the most requested product was hand sanitiser pouch, sometimes with the small sanitiser included. For B2C transactions, now we focus more on online selling, especially e-commerce, which created a different trend from offline sales.
The pricing competition is tough on e-commerce, and that somewhat influenced on how we design new products. our Umbul headband (made from natural dyed tenun ikat) was influenced by Korean trends on e-commerce. Before the pandemic, we did our market research by visiting shopping malls, bazaars, and exhibitions. Now we do it more online.
What can we expect from the future product trends?
We sell Indonesian textiles, ikat to be specific.
It was generally above the buying power of our main target market, which is people in their 20s and 30s. So, we penetrated the market with camera straps. But now we see more young people are proud to wear traditional cloth
and kebaya on daily basis. I think it is greatly influenced by the exposure on social media. So, we are in the ideation stage of designing and modifying sarong with ikat cloth or perhaps expanding to batik as well.