Decades of experience in hospitality has brought the Australian Ed Brea to hone his management expertise from Hawaii, throughout South East Asia, and diverse as Hong Kong, Taipei, China and India. In June this year, Ed assumed the position of General Manager for The Meru Sanur and the Bali Beach Hotel & Convention Centre. Amidst his busy schedule, he kindly took an hour to speak with Indonesia Design about the newly opened resort.
What were InJourney’s expectations when they appointed you to lead the resort?
As The Meru is essentially the flagship for things to come, it was imperative that the project adhered to its designed specifications. Coordination with all stakeholders was critical.
You joined as the general manager of The Meru Sanur after the resort had already begun operations. Did you revise or add to its vision and mission?
The mission was clear from day one: integrating international standards into the service culture whilst ensuring we remain distinctly Balinese in essence. This speaks to an international audience yet acting truly Indonesian.
Could you share with us your strategy for promoting the resort?
We are integrated into the Sanur Health Special Economic Zone (Sanur SEZ). Promoting medical tourism and wellness is the foundation of our strategy, complemented by The Meru as our luxury wellness offering. Also, we have distinct positioning for the Bali Beach Hotel as part of our heritage collection, along with the Convention Centre, which has hosted both domestic and international medical conventions.
What are the advantages and challenges of managing the resort so far?
The initial challenges involved operating during a phased refurbishment of the Bali Beach Hotel and the final fitting out of The Meru resort. Through careful planning with all stakeholders, the project team and contractors managed to mitigate most disruptions for guests.
How has the resort’s architecture and design affected guest enthusiasm?
The minute guests arrive and walk down the arrival corridor, their anticipation begins to build. It’s a completely unexpected experience that sets the tone as they enter the lobby, with its high vaulted ceilings, water features and artworks. The rooms are remarkable in size, complemented by a warm and timeless design. It’s tropical luxury in a haven of tranquillity.
How do you incorporate Balinese philosophy into the resort’s programmes?
The Balinese philosophy of Tri Hita Karana is our guiding principle, emphasising harmony and balance in life through three interconnected elements. The first is Parahyangan, which focuses on spiritual well-being, thus fostering devotion and a connection to the divine. Next is Pawongan. It emphasises social harmony, encouraging positive interactions and relationships amongst individuals, families and communities. Last but not the least is Palemahan, which highlights environmental sustainability that promotes a respectful and balanced relationship with nature.
At the resort, this philosophy translates into embracing the spirit and uniqueness of Balinese cultural attributes. Our associates are encouraged to show their natural warmth and engaging nature. We teach them the finer points of luxury service and standards, ensuring that everything else is guided gently and consistently. Most importantly, their service remains unscripted. Our associates are incredible and truly inspiring.