PHOTOS BY Grohe Spa
The showcase of GROHE SPA in Milan Design Week 2023 looked just like magic. It took place in one of the world’s most prestigious art museums, the Pinacoteca di Brera, Milan, Italy, by way of a water surface installation. Their products are just as magical. They invite users to holistic water rituals with their masterpieces for the bathroom, characterised by the highest quality, cutting-edge technology, unparalleled precision and progressive design.
Designed by the in-house design & brand identity team LIXIL Global Design, the showcase of GROHE SPA in Brera successfully turned heads during Milan Design Week from 18-23 April, 2023. It reflected the stunning architecture of the museum on the water surface whilst expressing the overall GROHE SPA Health through Water concept. Four immersive cubes displayed four different tiers of product: exclusive 3D metal- printed products, bespoke Atrio and Allure Brilliant Private Collections, trend- leading GROHE Colors, and a multi-sensory experience for the brand’s modular shower solutions.
The new collection is a revitalization of GROHE SPA portfolio. The word SPA originates from the first letters of ‘Salus Per Aquam’, Latin for ‘Health Through Water’, which developed into the concept behind GROHE SPA. Founded by
the belief that water is the elixir of life, GROHE SPA products transform the bathroom into a home spa. It curates exclusive products to create unique luxurious wellbeing areas that allow the user to become immersed in soothing water rituals.
GROHE SPA redefines what is possible in terms of design, technology and precision. The broad portfolio ranges from elaborate faucet collections, customizable ceiling showers and intricate ceramics to complementary accessories. Another good news is that The GROHE Atrio and Allure Brilliant Private Collections offer customisation options to match customers’ personal needs and individuality. They allow a choice of different colour, material, finish, and handle options to help design one-of-a-kind bathroom experience.
“GROHE SPA is designed to enable architects, designers and planners to create the ultimate water experience for their bathrooms and spas,” explains Patrick Speck, Leader LIXIL Global Design, EMENA. In addition, GROHE offers expert consultation to guide architects, designers and specifiers, as well as project developers, to get the right fit for their bathroom designs.