The Italian Ambassador to Indonesia H.E. Benedetto Latteri shares his perspectives and strategies on promoting Italian design products and brands in Indonesia. Through coordinated efforts with various Italian stakeholders, Ambassador Latteri aims to enhance the presence and appreciation of Italian design across the archipelago.
Please share your strategies, as part of your mission here in Indonesia, to promote Italian design products and brands.
Promoting Italian design means advocating for Italian art, culture, history, economy, sport, science and technology. Thus, the Embassy leads coordinated efforts of many Italian stakeholders in Indonesia to promote our national design. This multifaceted mission involves leveraging the support and expertise offered by institutions like the Italian Institute of Culture, Italian Trade Agency, and Italian Business Association in Indonesia. Our platforms for promoting Italian design, in synergy with these institutions, are exhibitions and cultural and sport events, including business meetings, scientific seminars, and company presentations.
What do you aim to accomplish by the time you complete your term in Indonesia?
Whilst many of our products are already sold successfully in several retail shops in Jakarta, we aim to bring more brands and expand their presence in other Indonesian provinces. This includes not only home furnishing articles but also home and professional kitchens, ceramics for floors and walls decoration, and further products for the building industry. This can be an important Italian contribution to the growth of Nusantara as Indonesia’s new capital.