The Hong Kong Trade Development Council (HKTDC) launches its diverse lineup of lifestyle exhibitions today, with the Hong Kong Gifts & Premium Fair, Home InStyle, and Fashion InStyle opening at the Hong Kong Convention and Exhibition Centre (HKCEC) and the Hong Kong International Printing & Packaging Fair and DeLuxe PrintPack Hong Kong beginning at AsiaWorld-Expo.
HKTDC Deputy Executive Director Sophia Chong said: “Hong Kong’s exports of gifts, home products, fashion items and packaging solutions are increasingly targeting the mid-to-high-end market, transitioning from original equipment manufacturing to original design. The HKTDC remains committed to supporting exhibitors’ needs to help them upgrade and transform their businesses, while enhancing the overall quality of our exhibitions to provide a premier platform for cultural and creative design that can reinforce Hong Kong’s position as a leading regional creative hub. This year’s lifestyle fairs are being held together in late April to offer buyers a one-stop, diverse sourcing experience, helping industry players explore cross-sector and cross-disciplinary business opportunities and creating synergies.”
The 2025 lifestyle fairs and conferences have attracted some 6,000 exhibitors from over 30 countries and regions, including Mainland China and Hong Kong, as well as Australia, Japan, Korea, Malaysia and Thailand from the Asia-Pacific region, and Italy, Spain, Switzerland and the United States from the European and North American regions. Fashion InStyle will welcome first-time exhibitors from Austria and the UK, while the Printing & Packaging Fair will feature a new participant from Cambodia, reflecting the global business community’s confidence in Hong Kong’s exhibition platform.
Creative designs unlock business opportunities, Gifts Fair embraces blind box trend
The Hong Kong Gifts & Premium Fair marks its 40th edition in 2025 with the theme “Celebrating Four Decades of Wonder”, showcasing products that blend functionality with creative design. This year, some exhibitors are tapping into the popular blind box trend. The Jiangxi Province Jingdezhen Pavilion introduces ceramic works that use the blind box model to nurture the next generation of designers and artisans. Hong Kong exhibitor Soap Studio Company Limited showcases blind boxes featuring the popular Japanese character SHO-CHAN and Disney’s Toy Story character Aliens. Another Hong Kong exhibitor, Star Industrial Co Ltd, presents blind boxes from its Red A brand.
To showcase Hong Kong’s original design talent to the world, 65 award-winning works from the Hong Kong Smart Design Awards 2025, organised by the Hong Kong Exporters’ Association, are on display at the Gifts & Premium Fair. In addition, Wei Yit Vacuum Flask Manufactory Ltd, a Hong Kong-based company with 85 years of heritage, is leveraging the fair to expand its flagship Camel-brand glass flasks into overseas markets.
The Cultural and Creative Avenue at Home InStyle has been upgraded and expanded this year, featuring more than 100 exhibitors from nine countries and regions including Mainland China, Hong Kong, Taiwan, Indonesia, Japan and the UK. First-time exhibitors from the Czech Republic are showcasing Bohemian crystal glassware, home fragrances and incense, while Hong Kong exhibitor Canalside Studio presents its innovative “Ball Bearing Bench” that combines a doughnut-inspired design with a roller structure, allowing users to rotate while seated and enjoy a more interactive experience.
New Gerontech Living Pavilion targets the silver economy
To support the growing silver economy in Hong Kong, Home InStyle, with funding from the Innovation and Technology Commission, is launching the Gerontech Living Pavilion at this year’s fair. The pavilion is divided into four areas – bedroom, living room, bathroom and games room – to showcase innovative gerontechnology products from over 10 local companies, including social robots, smart mobile toilets and smart walking sticks. The Hong Kong Housing Society Elderly Resources Centre is staging the Age-Friendly Home Living Lab and organising the Experiential Empathy Workshop that allows visitors to better understand the needs of the elderly. In addition, the Hong Kong Productivity Council introduces mixed-reality (MR) games that integrate hand-eye coordination with floral arrangements to stimulate muscular and brain functions.
Home InStyle and the Hong Kong Gifts & Premium Fair will together host a seminar featuring a representative from Venture Global Limited, a developer of wireless elderly home care products, alongside a scholar from Lingnan University to discuss emerging trends in healthcare and the silver economy. The seminar will focus on the development of smart wearable technologies and innovative gerontechnology products, assessing strategies that can effectively meet the needs of the silver demographic.
NEXT@Fashion InStyle becomes the new focus
The 2025 edition of Fashion InStyle sees the launch of NEXT@ Fashion InStyle (NEXT), a new highlighted zone organised by the HKTDC and sponsored by the Cultural and Creative Industries Development Agency (CCIDA) of the HKSAR Government. Thailand is the Strategic Partner of NEXT@Fashion InStyle, powered by the Thailand Creative Culture Agency (THACCA) and The National Soft Power Development Committee who have brought some 30 Thai exhibitors to showcase fashion materials that blend Thai culture with sustainability and innovative technologies. In addition to Thai exhibitors, the NEXT zone has brought together more than 60 exhibitors from Mainland China, Europe, the Americas, Australia, Indonesia, Singapore and Vietnam, among others, presenting cutting-edge materials to create an international platform for shaping future fashion trends. Notably, the Hangzhou New Concept Fabric Creative Centre Textile Library has established an innovation hub within NEXT, featuring products that integrate traditional Chinese crafts such as Badu Linen Embroidery, beam printing and tie-dye techniques with advanced materials.
The NEXT zone has facilitated collaborations between leading advanced material brands and five local designers with Han Chong, founder of internationally acclaimed fashion brand Self-Portrait, joining as ambassador to share insights and mentor the designers. Participants include designer Jason Ying, a former intern at the Self-Portrait studio, who draws inspiration from vintage military uniforms to reimagine classics using innovative materials. Another designer, Kinyan Lam, employs Gambiered Canton Silk, a national intangible cultural heritage textile from Guangdong that goes back more than 1,000 years, leveraging its lightweight and soft texture to create streamlined silhouettes and flowing hemlines, blending cultural heritage with contemporary design.