Indonesia Design District (IDD): A Creative Centre for Home Living and Beyond

Indonesia Design District (IDD): A Creative Centre for Home Living and Beyond


The new Indonesia Design District at PIK2 is establishing itself as the new and largest destination for home and living design, bringing all related creative industries together for a comprehensive shopping experience.

Indonesia Design District (IDD) in the integrated township of Pantai Indah Kapuk 2 (PIK2) is a new concept by Agung Sedayu Group (ASG) and Salim Group. As a part of the 12 hectares megaproject, IDD consists of the 10 hectares semi-outdoor home living creative hub and is seamlessly integrated with the neighbouring Erajaya Digital Complex (EDC) and Bandar Djakarta restaurant. Opening in 2023, Indonesia Design District will be the largest and most comprehensive home and living centre in Indonesia.

“Our overall design is for PIK2 to be the best place to work, live and play. IDD will not only be a new, one-stop travel destination within the Greater Jakarta area, but also complete the variety of industrial sectors in PIK2 and, thus, provide a thriving place for local and international businesses,” explained Natalia Kusumo, CEO of Commercial and Hotels Division 2 of Agung Sedayu Group (Amantara).

The brands at IDD, featuring more than 200 local and international names, have been curated by Amantara, a subsidiary of Agung Sedayu Group (ASG). Each will sit in a luxurious stand-alone concept store connected by wide, airy corridors surrounded by lush greenery. Magran Living and MM Galleri, for example, are working with Alex Bayu on store design, BIKA Living with Domisilium Studio, and Ecocity with Hadiprana Design.

More designer collaborations include Kayu Lapis Indonesia with Andra Matin, Viro World with Yori Antar and Insima Furniture with KantorGG. Other household names from the furniture, interior design, and supporting industries at IDD include Sleep&Co., SieMatic, KitchenArt, Rotaryana, Emporium Marble, Imagi Space, Vivere, Malinda Furniture Gallery, Pita by Laflo, The Hellenoz, Dekkson, ROCA, TOTO, MM Galleri, Box Living, Malka, Metaphor, Sub- Zero, Juno Home, Versailes, Vastu Home, and many more.

“Besides focusing on IDD, the Erajaya Digital Complex, which carries the tagline, ‘Indonesia’s Largest and Most Complete Technology, IoT, Gadgets, and Electronics Complex’, will complete its building soon,” said Soesilawati, Director of Investor Relations at Agung Sedayu Group. “Flagship stores like Samsung, Erafone & More, iBox, LG, Vivo, Smartfren, Urban Republic, Xiaomi, Huawei, Infinix, JBL, Garmin, Logitech, and many more will take residence here.”

Various facilities will further augment the shopping experience such as a creative Marketplace, food and beverage pavilions, an art square and gallery, event spaces, green lawns, and a children’s playground. Overall, IDD features a green masterplan by Singapore-based DP Architects in collaboration with a local studio Seniman Ruang and rising young Indonesian designer AlvinT for the public furniture.

Located seven minutes from Soekarno Hatta International Airport, and within PIK2’s premium area, IDD is close to the direct toll access which will connect the area to the airport when construction finishes in the last quarter of 2023. “Due to its strategic location, Indonesia Design District is the perfect choice for businesses to open showrooms for furniture and home and living needs, targeting the local, import, and export markets,” said Ipeng Widjojo, Business and Development Director of Agung Sedayu Group. With building progress running at full speed, Indonesia Design District will be ready to welcome visitors in early 2023.

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The mission of INDONESIA DESIGN is to interpret and analyze the application of design on various disciplines and to introduce fresh talents and innovative ideas.