Indonesia Design District: A New Destination

Indonesia Design District: A New Destination

By vira

Sprawling over 6,000 hectares of land situated in North Jakarta and Tangerang is the Pantai Indah Kapuk 2 (PIK2), developed by Agung Sedayu Group (ASG) and Salim Group. Out of the 1,000 hectares on which projects have been completed, lies Indonesia Design District (IDD), concepted by Amantara, a subsidiary of ASG. It’s the first of its kind in the country, offering a new retail experience to Indonesians and design enthusiasts alike.

Story by Vira Tanka | Photos by Bagus Tri Laksono & Amantara

IDD was planned to be the biggest and most complete home and living centre in Indonesia. Occupying 8 hectares plot of land adjacent to another 2 hectares Erajaya Digital Complex (EDC), IDD is home to more than 120 tenants. They include showrooms of furniture, home appliances, construction material, as well as F&B outlets, art galleries, a playground, a multifunction hall, and more.

1. The Indonesia Design District unique signage designed by Bentuk Consultant

The land could’ve been developed for a culinary, fashion, food hub, or even school. But why did Amantara choose to fill it with home and living stores? Ipeng Widjojo, the CEO of Indonesia Design District, answered, “We noticed that furniture stores in Jakarta have become a necessity but they are scattered throughout the city. It’s a madness to get to each store with Jakarta’s traffic. So, we decided to build a lifestyle compound dedicated for home & living and building hardware materials, which will be a solution to those who are renovating or simply finding inspiration in building their houses.”

Lighting dome designed by Kezia Karin in collaboration with Viro graces the Thamrin Lobby
Evening in the southern corridor

The design of the compound was entrusted to Singapore-based DP Architects (DPA), especially for the main buildings. When asked why Amantara hired DPA for the project, Ipeng answered, “We thought that mini-box concept would suit the project well. Seeing that DPA is one of the architecture studios that have a long list of projects such as factory outlets and low-rise retail compounds in several countries, they are perfect for this project.” Adjusting with the tropical environment, the establishment is outdoor oriented, offering a unique shopping experience.

The ‘Ballerina’ in the middle of a lotus pond created by the late Timbul Raharjo

Complementing the design, Jakarta-based Seniman Ruang was appointed to design the dynamic pockets within the site plan which contain buildings for F&B, small retails shops, as well as the hardscape. Halfway of the project, Seniman Ruang had changed their identity and the principal, Helen Agustine, continued the project under Helen Agustine Studio.

Artificial rattan skinning created by BYO Living

“We were asked to create a vibrant, playful, and dynamic design to add to the existing grid-based site plan,” Helen said. They then came up with an organic site plan that incorporates circles and half circles, and some areas are arranged asymmetrically. “We intentionally grouped the buildings to create gathering areas in between tenants, where visitors can sit and discuss their ideas,” she added. The use of rattan is predominant on the buildings in the middle, while the ones near the fringe emphasise on wood to frame the glass.

Lush and rustic landscaping creating a boho atmosphere

IDD accommodates those who come with their children with a playground located near the east lobby. Designed by Singapore-based SIURA Studio, the playground represents a unique fusion of Indonesian traditional furniture and games. “The play structure takes inspiration from a traditional game called ‘congklak’, where its seeds are interpreted as the trampoline and springer. A giant peacock chair and Betawi-style table become a climbing, balancing and sliding play structure. IDD playground becomes an inspiring community space that seamlessly blends modern aesthetics with Indonesian local heritage,” Anton Siura, the founder and principal of SIURA Studio, explained the design concept.

A playground in the middle of Indonesia Design District designed by SIURA Studio
Viro tapestry adds the evening beautiful atmosphere in front of Townhall

The location of IDD is not exactly in the heart of Jakarta, but it is easily accessed via toll. So far, the many shops have successfully attracted visitors from all over Jakarta and other cities of Indonesia. The visitors are not limited to architects, designers and homeowners, but also students who come to learn and look for inspirations. Art exhibitions, pop-up markets and events held by tenants help to attract more visitors. By the end of this year, IDD will also be accessible directly from Soekarno Hatta International Airport, taking only a 15-minute drive. It will make IDD an even more attractive destination with more visitors from other citiies, even abroad.

One of the last masterpieces by the late Timbul Raharjo, a master of sculpture from Yogyakarta

The opening of IDD took place on 16 September 2023. Six months after the opening Ipeng is already thinking about the second phase of development. Countless other brands are waiting be part of IDD and will be housed in the new extension. Some of them are sister brands with the ones that are already open there whilst some are totally new.

Metal works by Chenergy Bali decorate the open area

IDD is part of Urban Hub, which occupies a 50-hectare land in PIK2. It was foreseen that after IDD, new projects will pop up on the plots around it. And the prediction came true. Now there are five plots that are being developed and already in the construction process, which hopefully will be operating starting next year and make IDD an even more exciting destination.

A beautiful designed restroom powered by Hellenoz and Roca
An artistic designed restroom powered by Magran and Kohler



Jl. M.H. Thamrin PIK2, Tangerang, Banten 15214

Company Name: PT. Karya Agung Retail
T: +62 896 0836 0999
E: indonesiadesigndistrictpik2@


Total Site area: 12 Ha (IDD mega complex including EDC and Bandar Djakarta)
Total Showroom area: 4,2 Ha

Master plan: DP Architect Singapore

Principal Designer: Rida Sobana

Landscape Consultant: PT. Alam Cipta Nuansa Hijau

Lighting Consultant: PT. Lvd And Pt Teranova Teknologi

Interior Design Consultant: Each tenants has their own appointed designers;

TOWN Hall by NN STUDIO Main Contractor: PT. Wijaya Kusuma Contractors

M&E Consultant: PT. Daya Cipta Anugerah Mandiri

Civil & Structural Consultant: PT. Prima Detailindo

Started Construction: April 2022

Opened: September 2023

Like this story, share to your friends