JBL officially launched two newest products in Indonesia, namely JBL Authentics speakers and JBL Spinner BT turntables, entitled #ClassicsReimagined. The #ClassicsReimagined theme defines JBL Authentics and Spinner BT products which are a combination of classic design with modern technological innovation to present an immersive nostalgic audio experience, wireless connectivity and elegant design.
STORY BY Iman Hidajat
The JBL Authentics product range is inspired by the history of JBL speakers, with elements from its iconic design such as the Quadrex grille pattern of the JBL L100 speaker released in 1970 and the timeless turntable design. Combined with a contemporary touch on the edges of the speaker and its subtle convex shape hints at the power and quality of the sound produced. This product range epitomizes JBL's legendary historical quality and innovative present.
Available in three variations, JBL Authentics 500, JBL Authentics 300 and JBL Authentics 200 with various advantages. JBL Authentics 500, which is a smart speaker with integrated Wi-Fi and Bluetooth which has the most complete features in this series, presents Dolby Atmos which provides an immersive sound quality experience covering the entire room. Equipped with a built-in 8-hour battery, the JBL Authentics 300 offers high-performance portable sound, while with a 1-inch tweeter, 5-inch woofer and 6-inch passive radiator, the JBL Authentics 200 can blanket a room with powerful, balanced stereo sound.
“JBL Authentics is inspired by JBL's rich history and is important to us, with the JBL Authentics range we deliver authentic and meaningful experiences. With a three-year manufacturing process, we ensure JBL Authentics delivers audio quality, innovative technology, timeless design, and unmatched features. Innovations such as Dolby Atmos and continuous voice assistant, combined with the Quadrex grille design in this speaker series are shaping the future of audio and music listening.” said Grace Koh, Vice President & General Manager of Consumer Audio, HARMAN Asia-Pacific.
At this launch, Kazuo Sawachi, Country Manager of Consumer Audio, HARMAN Indonesia said, "We are very pleased to have Maliq & D'Essentials as our partners in Indonesia. The authenticity and excellence of their music is in line with JBL's values. We are confident that this collaboration will resonate with Indonesian consumers and strengthen our commitment to provide quality audio devices as a leading audio brand."
In addition, renowned for its authenticity and timeless music, Maliq & D'Essentials is the perfect icon to represent the Classics Reimagined theme which expresses the combination of superior audio with classic design in modern innovation to showcase JBL Authentics and JBL Spinner BT products. Maliq & D'Essentials have inspired the music industry, navigating changing trends while remaining true to their authenticity.
"We are honored to collaborate with JBL in the launch of the new JBL Authentics and JBL Spinner BT products. We have always been impressed with JBL's commitment to authenticity and innovation to provide the best audio experience to consumers in Indonesia, and we are confident that these products will offer consumers an extraordinary audio experience." close Maliq & D'Essentials.