Lifetime Design Launches New Business Line for Commercial Market


Lifetime Design (LD), the architectural, construction, and interior property consulting services company, launched its newest business line, HOIRe (Hospitality, Office, Industrial, and Retail) on 5 February 2024. It focuses on commercial brands' constructions and interior developments. HOIRe also complements the Lifetime Design business lines, which include Lifetime Design (LD) Interior, LD Architect, LD Estate, LD Furniture, PIXL Studi,o and Chante.

Rachmat Fauzan, the CEO of Lifetime Design

In his opening remarks, Rachmat Fauzan, the CEO of Lifetime Design, said that the construction and interior design services are not developed well in Indonesia due to the stigma of complexity and the issues of problematic contractors.

"I believe that a house is the highest dream of each individual. In 2021, from previously doing only interiors, we began committing to providing property development services," he said at the Lifetime Design Annual Meeting 2024.

LD applies the CARE principle in running its business units (Commitment, Accuracy, Responsibility, and Efficiency).

Head of business development of Lifetime Design, Oppy Asrinuddin

Head of business development of Lifetime Design, Oppy Asrinuddin, said that while working on 50 commercial projects, LD saw increased demand for retail space design projects, such as hospitality, clinics, and offices.

Seeing the opportunity to meet the high market demand for commercial design services, the company formed HOIRe based on its experience. This started with several commercial space projects from several well-known brands in Indonesia, such as ZAP, Klamby, Skintific, and several others.

"We realize that the process for creating commercial spaces is different from residential. "So now, in 2024, we are ready to work on commercial spaces to help develop our partners' businesses," he said.

By continuing to promote the sustainable concept, LD has also obtained the international certification ISO 9001:2015 and the international accreditation "great place to work" in human resource management (HR). Not only construction design and residential interiors with modern classic nuances full of sheer luxury, LD has also expanded into creative agencies, commercial building construction services, and even the luxury fashion sector.

"We believe that a business consists of a series of processes, systems, management, and efforts to manage a team that is strengthened by the best human resources, including continuous business improvement," said Fauzan.

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