The Rosebay - Luxurious By Nature


As a developing metropolis, Surabaya is familiar with the problem of land scarcity, which means that a strategic location is something that is extremely hard to find. This has led to skyrocketing land prices in favoured locations, such as West Surabaya, one of the best residential areas in the capital city of East Java. Since many believe that living in a landed house is more comfortable than a vertical housing compound; Intiland has come up with its latest offering, The Rosebay, a low-rise residential compound featuring a resort ambience that is also nature-friendly.

Story by Anton Adianto
Photo by Bagus Tri Laksono & Intiland Doc.

The tendency to stick to landed houses for residences has been felt throughout Indonesia, and Surabaya is no exception. However, the scarcity of land in strategic locations, coupled with exorbitant prices, has prompted the acceptance of vertical housing as the most logical solution.

As a large developer with many years of experience in handling landed and vertical living quarters, Intiland sees this as a good opportunity to launch The Rosebay. The Rosebay is designed as a low-rise residential compounded with a low total occupancy to guarantee the comfort and safety of the tenants, as well as to ensure the compound's essence of luxury. With seven low-rise buildings that come with a pool area and a green space in the middle, the project, whose architectural design was done by WOW Design Studio, stands on a site of one hectare, with each mass in the compound comprising only four to eight levels. WOW Design Studio is a renowned architecture firm from Singapore that has been responsible for various luxurious buildings throughout the world.

Intiland wants to foster a balanced state as something essential in creating a happy life, considering that human interaction with nature is just as important as other social interactions. The Rosebay wants to remind tenants to return to their natural environment and also to interact with their neighbours. This is made possible by a design that places communal spaces, such as the swimming pool and garden, in strategic locations, similar to the backyard of a private residence. With such an arrangement, it is hoped that tenants can feel the joy of being in a community.

The Rosebay is also providing vast personal spaces for tenants with ample facilities to be enjoyed. The verdant appeal of a green golf course at the back of the site, with its beautifully manicured landscape, is a daily treat for the occupants. The lush greenery in the site's surrounding area melds seamlessly with nature, adding to the compound's charming appeal. The Rosebay offers eight types of units: Two bedrooms, three bedrooms, two-bedroom deluxes, three-bedroom deluxes, three-bedroom corners, two- bedroom suites, two-bedroom superiors and two-bedroom suite. The smallest units measure 73 sqm, making sure that tenants who are used to living in landed houses do not lose their sense of space.

In terms of design, it is obvious that the living quarters have been designed with professionals and young families in mind-people who can fully appreciate life's luxuries and comforts. Modern aspects and the spirit of green living that might appeal to young people have been meticulously applied through a solid design concept. For people who live in large cities where nature is a luxury, The Rosebay is crafted to function as a dwelling that can be in full synergy with nature. Indirectly, this means the lavish component of the compound is presented through a more dynamic approach.

Another brilliant solution is impressive capitalisation of the views, as WOW Design Studio took painstaking measures to ensure that no unit in the compound faced another. In addition, each unit is graced with a view of the golf course or the green parts of Graha Famili. While it is clear that The Rosebay is keen to have its tenants interact with each other, privacy is still something that will be safely guarded once they get back to their respective quarters.

To support the modern lifestyle of the tenants, the resort-style homes have been equipped with a swimming pool, a gym, a jogging track, a playground and a barbecue pit on every other level. In addition there are also an assortment of amenities that include parking spaces - with one a lot assigned for each unit - a comfortable lift, high-speed Wi-Fi connections and a guaranteed electricity backup. To ensure tenant safety, The Rosebay also offers 24-hour security services, CCTV in various corners, a well-designed fire protection facility, a voice-communication system, as well as personal access cards to help tenants safeguard their privacy.

With its resort-like quality and a strategic location in Graha Familt, a prestigious location in the city, The Rosebay is set to occupy a site not far from Spazio, the National Hospital, Roca Sports Center and Graha Fairground. Slated to be completed in 2018, The Rosebay is a low-rise residential that deftly combines luxury and nature in one engaging theme.

Project Name
The Rosebay

Jl. Kompleks Graha Famili Blok W Ð Perumahan Graha Famili, Surabaya

Land Area
9,570 sqm

Gross Floor Area
42,981 sqm

PT. Grande Family View

Architecture Consultant
WOW Design Studio & CAD (Cipta Adi Dimensi) Architect

Interior Design Consultant
BK Interior Design

Principal Designer
Budi Kurniawan

Landscape Designer
WOW Design Studio

Mechanical & Electrical Consultant
CV. Alinda

Civil & Structural Consultant
BGA - Benjamin Gideon & Associates

December 2016

December 2018

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