Launched in 2007, MAMAGREEN is the brainchild of Belgian designpreneur Vincent Cantaert. Distributed globally, with the biggest market in the U.S., the furniture is manufactured in Semarang, Indonesia.
STORY BY Vira Tanka | PHOTOS BY Bagus Tri Laksono
MAMAGREEN specialises in luxury outdoor furniture designed to endure the elements whilst seamlessly integrating with indoor spaces. Headquartered in Atlanta, U.S., the brand is represented by 50 retailers across the country and has been chosen for high-end residential and commercial projects in the Americas and Asia-Pacific regions.
Initially focused on export markets, MAMAGREEN embarked on its first local project in 2017. “Our inaugural local project was with Padma Resort Ubud. Subsequently, we undertook more local projects, including properties under the Agung Sedayu Group (ASG), such as The Botanica Sanctuary in Bogor and Oakwood Apartments PIK in Jakarta,” Vincent, the CEO of MAMAGREEN, recalled.
Recognising growth in the local market, Vincent decided to expand into retail. An opportunity arose when ASG began developing the Indonesia Design District (IDD), targeting the high- end market. Previously, MAMAGREEN had only one showroom at the factory, accessible by appointment only. In September 2023, a new showroom was launched at IDD, open to the public during operational hours. “Since the opening of the new showroom, we’ve welcomed a significant number of end-users, including homeowners from Jakarta and Bandung,” Vincent said excitedly..
Designed by MAMAGREEN’s in-house design lab, the showroom concept revolves around a compact experience centre where customers can visualise the collection in their own spaces. Due to space constraints, rotating displays of best sellers are featured every six months.
Vincent built the company from the ground up and is still hands-on with the product design until now. “Design is my passion. And I want to make sure that MAMAGREEN products look like MAMAGREEN. We have collaborated with designers, but sometimes the results look very different from one another. I want to have one
look for the whole brand,” he explained. And by the ‘one look’ he meant unique, innovative, and quirky without being extravagant or extreme. The idea is for the collections to fit in any residential or hospitality projects, unless it’s a very classic building. “The style of the furniture revolves around the contemporary. It can be contemporary tropical, contemporary minimalist or others,” he added.
Vincent’s next objective for MAMAGREEN is to establish a presence in the European market. One of the initial steps towards this goal is participating as an exhibitor in Milan Design Week this year, where designers from around the world converge. Vincent expressed confidence, saying, “We believe our designs have relevance in the European market, and we’re eager to make a lasting impression.”
MAMAGREEN
Indonesia Design District
Jl. M.H. Thamrin Blok R1 Unit 51A, Tangerang, Banten 15214
T. 024 8663900
E. info@mamagreen.com
IG @mamagreenindonesia