PARADISE INDONESIA Launches a New Identity on Its 21st Anniversary


As a leading property company, PARADISE INDONESIA continues to be committed to developing lifestyle destinations and iconic properties in Indonesia's major cities. This commitment was re-introduced to the public with PARADISE INDONESIA's new vision and mission, "Building Tomorrow." PARADISE INDONESIA aims to improve people's quality of life by providing extraordinary spaces and experiences.

Anthony Prabowo Susilo – Director & CEO of Paradise Indonesia

During its 21 years, PARADISE INDONESIA has developed more than 20 property businesses divided into hotel, commercial, and residential segments. Some properties have become flagships including Sheraton Bali Kuta Resort, Beachwalk Shopping Center Bali, 23Paskal Shopping Center Bandung, Beachwalk Residence Bali, One Residence Batam Apartment, and HARRIS Suites fX Sudirman, each of which is in the strategic location, complementing the previous portfolio under the top-of-mind operations of Plaza Indonesia, which carries a lifestyle concept, namely Grand Hyatt Jakarta, Plaza Indonesia, Keraton at the Plaza Jakarta, and fX Sudirman mall.

Anthony Prabowo Susilo, President, Director & CEO of PARADISE INDONESIA, said, "The changes to the logo and visualization of PARADISE INDONESIA are not only to answer the demands of the property industry which continues to develop and change but also in line with the transition, transformation, and evolution processes that are currently taking place in the organization and business units of PARADISE INDONESIA. We feel it is important to have a brand and identity that aligns with the vision, mission, and new priorities to make PARADISE INDONESIA a new emerging top-of-mind brand in the world of property development in Indonesia."

L to R: Anthony Prabowo Susilo, Patrick Rendradjaja (director of Paradise Indonesia), & Ary Indra (architect for 23Paskal Shopping Center Bandung extension)

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