Pascal Caubo, a charismatic leader with over 22 years of international experience in the hospitality industry, brings expertise in 5-star hotel operations and residence management. Having worked across global destinations such as Shanghai, Los Angeles, Cairo, Ho Chi Minh City, and Nha Trang, he now oversees both InterContinental and Hotel Indigo in Bandung. His leadership style blends strategic delegation with democratic team engagement, ensuring success in unique market launches. Here are insights from a recent interview with Pascal about his approach to leadership, promotion and hospitality.
What were the expectations when you were appointed to lead Hotel Indigo Bandung Dago Pakar?
When I was appointed to lead Hotel Indigo, the primary expectation was to launch the hotel into the market with a compelling narrative. This meant showcasing the rich values of our local neighbourhood whilst staying true to the luxury and lifestyle that the Indigo brand represents. It’s about blending casual, interactive guest experiences with a deep respect for the culture around us, making both colleagues and guests feel connected to the story of the place.
What makes Hotel Indigo Bandung unique compared to other hotels?
At Hotel Indigo, we offer a truly immersive neighbourhood experience. Each Hotel Indigo property is distinct, and in Bandung, we celebrate the city’s Sundanese culture through every aspect of the guest experience. From the Regganis welcome drink made with ginger and lemon, to the city’s traditional amenities like Cangcimen and local treats served during breakfast, we ensure our guests leave with a deeper connection to the culture and a memorable stay.
Can you share your strategy for promoting the hotel?
We began telling stories long before our hotel opened its doors. By sharing narratives about the local culture, the nearby Taman Hutan Raya Dago Pakar, and the legends of Sangkuriang, we created a buzz without initially mentioning the hotel itself. Using photos of the beautiful surroundings and building a verbal narrative around the local culture allowed us to cultivate interest organically. This storytelling approach has continued to be central to our marketing strategy.
What are the advantages and challenges in managing the hotel, and how has the design impacted guest enthusiasm?
The hotel’s unique design has become one of its main attractions. Guests are drawn to its magnificent views and peaceful atmosphere, offering an ideal escape from daily life. The interior design, inspired by the legend of Tangkuban Perahu, with features like the Si Cepot figure at the reception, provides memorable photo opportunities that guests love. However, the lack of direct international flights to Bandung remains a challenge in attracting foreign tourists.
How do you stay up to date with hospitality industry trends?
I believe the future of hospitality lies in how we integrate local culture into the guest experience, adding personal, thoughtful touches to each aspect of service. This trend not only keeps the experience fresh but also ensures that guests feel a deeper connection to the destination. Staying attuned to these cultural nuances is essential for remaining relevant in the evolving industry landscape.