PIK2 Opens New Doors for Design and Furniture Industries

East West Drop Off

Pantai Indah Kapuk (PIK) 2 in Northern part of Jakarta will be the home to Indonesia Design District (IDD), the largest outdoor mall bringing together leading furniture and interior brands. Developed by leading property developer in Indonesia, Agung Sedayu Group – IDD is the first of its kind in the country. The internationally acclaimed DP Architects is also brought on board to amalgamate 10 attractions in one place.

FnB Cluster

DP Architects’ spirit of designFIRST and commitment to design excellence in architecture that enriches the human spirit and experience in today’s context means pushing architectural designs beyond standard aesthetics and functionalities to encompass principles of health and wellbeing. These values conform to the developer’s vision for IDD in providing state-of-the-art lifestyle centre that enriches the lives of the modern-day society with an innovative concept.

Main corridor

First of its kind in the archipelago, IDD will be the home to renowned names in design and furniture, with stunning architecture and shop designs to never-ending search for leisurely activities and welcoming experiences at every arrival. IDD is now open for booking limited to 200 tenants from various leading brands to be a part of a new lifestyle concept in the country.

Island shop

The project is slated to be the most comprehensive lifestyle centre with an astonishing multitude of retail, event and exhibition spaces; art gallery and square; academy; central plaza; F&B pavilion; green lawn and playground. Sitting on 10 hectares of land, IDD will boast a new concept and thoughtful design for design enthusiasts and the public at large.

Designed as a strip mall, each shop will naturally be flooded with sunlight and good lighting exposure with a high ceiling. Lively and vibrant colours throughout the façade of the property will bring to life the creative ambience. Trees will line the shopping streets with lush landscape and shaded outdoor spaces to bring in biophilic design elements.

Located in a tropical country, IDD also embraces a passive cooling system as a climatic responsive design approach. Thus, installing canopies and shades, planting big rain trees, pavements designed to harvest rainwater with trees and planters around the F&B areas are necessary to provide comfort in the outdoor space and good air quality.

Indonesia Design District is the promise of standard and quality with distinguished design being the first outdoor mall concept in Indonesia, meeting the needs of modern consumers to enjoy natural ambience with contemporary amenities. The unique lifestyle mall by Agung Sedayu Group is all encompassing, one-stop shop of mix-tenant under one intergrated area, making shopping both personal and purposeful. Thus giving visitors a sense of belonging and wellbeing with thoughtful details and premium access to the mall for great convenience and fuss-free journey to and fro.

“Indonesia Design District in PIK2 is targeted to open at the end of 2022. By carrying out such a gigantic project for the largest and most complete furniture centre in Indonesia, you can imagine that this is a mega concept. The development of a one-stop shopping for furniture and interior in an approximately 10 hectares of space is planned to be supported by well-known local and international brands,” said Natalia Kusumo, CEO of Agung Sedayu Group for Mall Hotel Division 2.

According to Natalia, Indonesia Design District in PIK2 has three main advantages. The first is access, whereby the lifestyle centre will be at the most premium location in PIK2 and can be accessed from two main roads namely Jl. Rasuna Said and Jl. Thamrin, with each road built as wide as 50 metres. Additionally, PIK2 is only seven minutes away from Soekarno Hatta International Airport, convenient for showrooms targeting export, import and local markets.

IDD’s mega concept is aligned with the resilience and growth by Indonesian furniture industry even in time of pandemic. As a megacity, Jakarta has long awaited for such a comprehensive lifestyle home centre akin to those in other big cities across the world.

Outdoor FnB

The second advantage of IDD is that it features an outdoor mall concept, where each tenant or brand will stand alone – having more prominence, whilst visitors take a stroll from one outlet to another through the greenery and outdoor plaza for various activities. Whilst it may be semi-alfresco, visitors will be sheltered from the heat and rain with shaded canopies along with the retail spaces. The first and only one in Indonesia thus far, IDD will provide a different experience in a more laid-back atmosphere where creatives meet, connect and collaborate.

Aerial plan

The third advantage of this unique lifestyle centre is its diverse yet replete mix-tenant, convenient for everyone from all walks of life. The tenants will be grouped into several zones; Home and Living zone will bring together various selection of sofas, chairs, cupboards, lamps, electronics and other living room amenities. The other will group Kitchen & Dining necessities such as dining tables and chairs, kitchen appliances and accessories. The Bedroom zone is where visitors will find options for walk-in closets, wardrobes, mattresses and other bedroom needs. Last but not least, there is also a zone for specific for Bathroom, Kids Furniture, Office Necessities, Outdoor Furniture and Building Materials like parquet, marble, granite, wallpaper and more.

IDD is now open for booking for prospective tenants from today onwards, for more information visit the website or contact IDD’s representative via WhatsApp at this link.

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Shaza Dzulkifly
A Malaysian who now calls Indonesia her home. Shaza's career has taken her across multiple communications channels such as radio, TV, print, digital and social as well as PR and advertising.