'Powerful Indonesia: Bhinneka Tunggal Ika', a Campaign by Apurva Kempinski


Continuing the success of the 2023 Powerful Indonesia campaign, The Apurva Kempinski Bali unveiled the next movement with Powerful Indonesia: Bhinneka Tunggal Ika campaign in 2024. In the spirit of celebrating the Indonesian way of life, a year-long programme has been curated encompassing inner wisdom, equal opportunity, unity in diversity, one common vision for the future, and igniting the fighting spirit for generations to come.

The resort celebrated its 5th anniversary with the launch of its 2024 campaign early last month. The stage was set for awe-inspiring performances, including the premiere of ‘Powerful Indonesia: Bhinneka Tunggal Ika’ short movie and a dance performance illustrating Indonesia’s unity in diversity. Embracing inclusivity, several talented artists with special needs were part of the celebration, including Putri Ariani who mesmerised everyone with her angelic voice.

This year, impactful collaborations continue being fostered. The thoughtfully curated programmes are to be presented quarterly, encompassing the themes of sustainability, craftsmanship, and equality.

Sustainability has been part of Apurva Kempinski Bali’s Brand Strategy Roadmap since the onset of its opening. It will continue to be at the core of its coming five years' strategies and operations. It includes efforts to preserve the culture, which highlights the uniqueness of Indonesia’s seven main regions through various offerings, including in-room amenities, dining, wellness, and resort activities, encouraging local empowerment, in which the resort nurtures anengagement with the local communities through a series of enriching programmes, and protecting the environment, which focuses on decarbonisation efforts and preserving Indonesia’s biodiversity, amongst others. Ultimately, the implemented initiatives will lead to The Apurva Kempinski being perceived as a valuable business that substantially contributes to the local economy while complying with the industry’s standards on an international level to solidify its stance on sustainable practices.

The ‘Powerful Indonesia: Bhinneka Tunggal Ika’ continues to embrace the legacy of artistry woven into every craft. Collaborations with influential figures remain an integral part of celebrating Indonesian art's timeless essence and innovative spirit. This year, the stage is set to highlight time-honoured traditions passed through generations to contemporary expressions through dance, music, fashion, visual art, installations, literature, and photography.

Finally, the commitment to inclusivity and equal opportunity extends to fostering an environment where everyone feels welcomed and respected. The resort shares the stage with inspiring talents who would mesmerise the guests and the public with their unique abilities and perspectives showcased through a series of programmes as part of the ‘Powerful Indonesia: Bhinneka Tunggal Ika’ campaign.

“This year marks a significant milestone for The Apurva Kempinski Bali as it celebrates its successful 5 years of welcoming guests to a beachfront sanctuary with unique guest experiences that highlight Indonesia. As we are entering the next phase of growth, we are genuinely excited to continue the celebration of Indonesia, paying tribute to the powerful nation that holds strong as one regardless of their differences,” said Vincent Guironnet, the General Manager of The Apurva Kempinski Bali.

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The mission of INDONESIA DESIGN is to interpret and analyze the application of design on various disciplines and to introduce fresh talents and innovative ideas.