The long-standing and successful partnership between Rado and Thakral Group has presented an exciting opportunity to open a Rado boutique in Jakarta. This development is indeed good news for Rado watch enthusiasts who will now have the opportunity to enjoy the complete 360 Rado experience in Jakarta.
Story by Iman Hidajat Photos by Bagus Tri Laksono
As an innovative watchmaker with roots dating back to 1917 in Lengnau, Switzerland, Rado is dedicated to capturing the essence of the present and shaping the future. Each of Rado’s watches is a statement, representing a timeless commitment to quality, technology, and design that is both incomparable and visually stunning. Rado boasts a rich history, pioneering the use of materials like high- tech ceramic and sapphire, which is why the brand is widely recognised as the master of materials.
Opening a boutique, especially the first one in Jakarta, is an exciting and joyous occasion. This is exactly what happened with the launch of Rado Boutique on Level 2 of Plaza Indonesia, Jakarta’s most prestigious mall. By occupying a corner space, this premium Swiss watch brand is able to provide customers with the complete 360 Rado experience.
When asked about the process of designing Rado Boutique in Plaza Indonesia, Christof Ammann, vice president product management of Rado, commented that the interior design originated from the headquarters in Switzerland. However, he also mentioned that they collaborated with a local partner in Jakarta to construct the boutique, following the guidelines provided by the headquarters.
Having located in the corner has its own charm. The boutique is accessible from both sides, creating a complete, harmonious, and comfortable store environment for customers, which is key to a successful showroom. Inside, customers can feel a calm atmosphere, surrounded by warm and luxurious materials, making their visits to Rado Boutique in Plaza Indonesia a unique experience.
“We are paying attention to the colours used,” Christof said. “More warm tones are incorporated in today’s retail concepts. Why? Warm tones let customers feel more comfortable and give a pleasant environment for purchasing, in this case, a Rado watch,” he explained.
Rado Boutique provides a spacious and enjoyable environment for customers to enter and explore the watch collections. The boutique’s welcoming design creates a warm and inviting atmosphere, attracting both Rado watch enthusiasts and passers-by, resulting in increased foot traffic. The boutique’s design exudes a unique sense of luxury and Swiss precision. Notably, the one-piece custom-made ceiling holds significant importance in terms of lighting design. Christof further explained, “The created universe should give the costumer a high satisfaction when they try on the watches.”
“Rado Boutique in Plaza Indonesia is the kick-off of an incredible journey we are embarking on in Indonesia. I invite you to visit our Rado Boutique in this stunning mall to experience the Rado difference,” Christof said, urging customers to experience the brand first-hand by trying on our watches and feeling their exceptional comfort. “Buying a branded watch is no longer just about purchasing a timepiece; it’s about buying an emotion,” he concluded.
Project Data
Rado Boutique
Plaza Indonesia Level 2
Unit #E020-#E020A
Jl. MH Thamrin Kav. 28-30 Jakarta 10350
T: +6221 2239 5605
@rado
www.rado.com
Floor Area
33.15 sqm
Interior Consultant
Rado Headquarter Switzerland
Interior Contractor & Lighting Consultant
Oxa Anugrah Tatakarya
Opening
11 July 2023