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Following a movement to decentralize the heavily congested Jakarta to its outskirts, retail empire Hero Group strategically chose Bintaro for their brand new headquarters. Not only did the headquarters steered clear of the hustle and bustle of the capital, but with the help of Atelier TT Architects, Hero also manages to steer clear from the mediocre idea of a workplace.
STORY BY Natasha Gan PHOTOS BY Martin Westlake Photography
In lieu of the rigid cubicle-style office, the Hero Headquarter office adopts a concept of a campus — it has an open-plan layout that encourages collaboration among coworkers while avoiding the cold hierarchical aspect of a corporate office.
This idea of openness is also reflected on the aesthetics of the simplistic 13,840 sqm compound. Opting for the classic tiers of woods stained in a golden honey hue, the façade becomes more than just a pretty face as it moderately diffuses light while allowing some natural light in during the daytime. The façade also seem to embrace the headquarters' strategic curve around a major intersection in the area.
It’s partly due to this modern façade that the building has become one of Bintaro’s most iconic landmarks, and partly due to its attempts to infuse an essence of lush greeneries within the compound. A green “canyon” or garden is found in the midst of the workplace that is as much a small retreat for the employees as it is a social hub. In conventional buildings where the rooftops are filled with antennas and machines, Hero’s rooftop doubles as another breakout space and an ideal space for office events.
With a building that is functional and aesthetically sound as the Hero Headquarters, Hero Group, together with the research-driven design studio Atelier TT, has successfully given a fresh outlook to the mundane work life and translated it in the language of architecture.
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