As the Indonesian design and architectural scene flourishes, Herman Miller recognises the immense growth potential within this dynamic market. Collaborating closely with esteemed authorized dealers like Rifyo, Herman Miller is poised to make a significant impact in Indonesia’s evolving design landscape. In an exclusive discussion with Indonesia Design, Fify Manan, CEO of Rifyo Group, elaborates on this strategic partnership.
STORY BY Iman Hidajat | PHOTOS BY Bagus Tri Laksono
As the Indonesian design and architectural scene flourishes, Herman Miller recognises the immense growth potential within this dynamic market. Collaborating closely with esteemed authorized dealers like Rifyo, Herman Miller is poised to make a significant impact in Indonesia’s evolving design landscape. In an exclusive discussion with Indonesia Design, Fify Manan, CEO of Rifyo Group, elaborates on this strategic partnership.
“Indonesia boasts a strategic market with a discerning clientele who highly value innovation, quality, and design excellence,” remarks Fify Manan. “The reception of Herman Miller’s products in the region has been remarkably positive, reflecting the sophisticated taste and appreciation for quality craftsmanship amongst customers. Our ergonomic seating solutions and design-forward furniture resonate deeply with individuals and businesses striving to elevate their work environments.”
When asked about the presence of Herman Miller’s brand in Indonesia Design District, Fify asserts that the collaboration with Rifyo signifies a strategic alignment with the region’s vibrant design community and emerging creative hub. “Indonesia Design District at PIK 2 is an ideal platform for Rifyo to exhibit the world’s best iconic and authentic designs and engage with design enthusiasts, architects, and professionals.”
The envisioned Herman Miller mono- brand store, in collaboration with Rifyo, is poised to contribute to the district’s ethos of innovation and design excellence while providing a curated experience for visitors seeking premium and authentic design solutions.”
In a competitive retail landscape, Herman Miller distinguishes itself through innovation, heritage, and a steadfast commitment to holistic well-being. The brand’s relentless focus on research- driven design, sustainable manufacturing practices, and customer-centric solutions sets it apart. Herman Miller endeavors to offer products and transformative experiences that enrich lifestyles and workspaces.
Prospective buyers of Herman Miller products prioritize functionality, comfort, and sustainability. Investing in pieces that enhance the space aesthetically while supporting well-being and productivity is essential. Therefore, it is highly recommended to explore the diverse range of products tailored to various work styles and lifestyles. Leveraging expert guidance and personalized consultations can help find the perfect fit for individual needs.
The key lies in choosing timeless designs that resonate with personal values and elevate the living or working environment, not only for now but also for future generations. Today, in addition to classic pieces and new designs for the home, Herman Miller is a recognized innovator in contemporary interior furnishings, work chairs, healthcare solutions, and technologies and services. In 2021, Herman Miller became part of the MillerKnoll collective, an unparalleled platform of brands that design the world we live in.
RIFYO
Indonesia Design District
Jl. M.H. Thamrin Unit R55 & R65, Tangerang, Banten 15214
T. +6287808880288
E. info@rifyo.com
IG. @rifyolifestyle
rifyo.com