Salone del Mobile.Milano aims to create enduring value for its exhibitors, deliver top-quality experiences, and evoke synesthesia and cultural connections for all participants. Spanning 174,457 square metres on a single floor and hosting over 2,000 exhibitors from 37 countries, the 2025 edition of the Salone, at Fiera Milano, Rho, from 8-13 April 2025, reinforces its role as a strategic accelerator of sectoral excellence, driving change. This event is inspired by the visionary approaches of Pierre-Yves Rochon, Paolo Sorrentino, and Robert Wilson. The first International Forum on Light. Five days of Talks and Round Tables. Once again, Indonesia Design is honoured to be invited to this prestigious exhibition.
The 63rd edition of the Salone del Mobile.Milano once again promises to be the industry's leading international event with more than 2,000 exhibitors, which includes 38% international exhibitors and 148 brands including first-timers and returnees, spread over 169,000 square metres of totally sold-out net exhibition space, including over 32,000 square metres given over to the eagerly awaited return – following the success of the 2023 edition, The City of Lights – of the Euroluce Biennial that was participated in by more than 300 brands from 25 countries. Not to mention, SaloneSatellite is expected to attract 700 designers under 35 and 20 international schools and universities.
These figures summarise the result of intense scouting and promotional activity for an event that, every year, gains the trust of a national and international supply chain that recognizes the role of the Salone as a strategic platform for business, sustainable innovation, and internationalization, thanks to its ongoing commitment to intercepting an increasingly broad and profiled audience of professionals from all over the world (more than 370,000 from 146 countries in 2024).
A snapshot of the size of the exhibition is provided by one figure:9,238,429,199 euros - the total turnover of the Italian brands exhibiting in April, equalling 34% of the turnover of the national Furnishing Macro System (over 21,000 companies). Adding 6,989,984,073 euros of total foreign brand turnover to this confirms the upward trajectory of the Salone model's evolutionary path. This ecosystem fosters growth by promoting a business model that is innovative, sustainable, and future-oriented.
Once again, new visions will fuel a cultural programme of the highest level with three site-specific installations, one at the Salone and the other in the city:Pierre-Yves Rochon. Villa Héritage Paolo Sorrentino. La dolce attesa Robert Wilson. Mother (Museo Pietà Rondanini – Castello Sforzesco). A multidisciplinary focus on lighting design, the absolute protagonist of the first edition of The Euroluce International Lighting Forum; the Drafting Futures Talks and Round Tables that will bring together some of the brightest minds on the contemporary scene; and lastly, a communication campaign – Thought for Humans. – reminding us how every project must respond, in the name of emotional intelligence, to the needs of human beings.
Maria Porro, President of Salone del Mobile.Milano, said, "We closed the 2024 edition with record numbers: over 370,000 professionals from 146 countries. This year, the Salone will open again in April with a sold-out exhibition area, despite the uncertainties of the global scenario. A result that illustrates our constant commitment to improving the visitor experience, services to the public and exhibitors, promotional activities abroad, and the creation of new formats that have enabled us to forge new strategic alliances over the past year in the United States, China, and—not least—to sign a memorandum this January with Saudi Arabia, which will open up new opportunities for Made in Italy in a market in which sectoral exports are up 22.8%. Our mission has always been to spotlight the sector's excellence internationally in Milan and worldwide. The percentage of Italian and foreign exhibitors attending the last 10 editions of the annual exhibitions is 59.4%. A figure that, in the overall context of international exhibitions, is a testament to the Salone's success in its dual role as business accelerator and content producer."
The possible answers for what people want in home design—aiming to go beyond their natural limits and inspired by their beauty, strength, and value—show a wide variety of styles. It's a blend that forms diverse aesthetic paths, symbolising approaches, visions, and functions that cannot be disregarded or overlooked. With its vitality, the Salone leads the way through a multiverse of forms, materials, and functions, from narratives of authenticity and design culture to inspiration drawn from distant lands.