The seven large-scale trade events organised by the Hong Kong Trade Development Council (HKTDC), covering lifestyle products and licensing opportunities, attracted 100,000 buyers from 131 countries and regions for on-site purchasing and business negotiations. The Hong Kong Gifts & Premium Fair recorded 36,000 buyers, Home InStyle attracted over 20,000, and Fashion InStyle drew over 11,000. At the same time, the Hong Kong International Printing & Packaging Fair and DeLuxe PrintPack Hong Kong saw over 11,000 buyers attend the concurrent events. Indonesia Design was invited to Hong Kong to report on and experience the exhibitions.
The Hong Kong Trade Development Council (HKTDC) launches its diverse line-up of lifestyle exhibitions, with the Hong Kong Gifts & Premium Fair, Home InStyle, and Fashion InStyle opening at the Hong Kong Convention and Exhibition Centre (HKCEC) and the Hong Kong International Printing & Packaging Fair and DeLuxe PrintPack Hong Kong beginning at AsiaWorld-Expo.
Sophia Chong, HKTDC Deputy Executive Director, explained, "Hong Kong's exports of gifts, home products, fashion items, and packaging solutions are increasingly targeting the mid-to-high-end market, transitioning from original equipment manufacturing to original design. The HKTDC remains committed to supporting exhibitors' needs to help them upgrade and transform their businesses, while enhancing the overall quality of our exhibitions to provide a premier platform for cultural and creative design that can reinforce Hong Kong's position as a leading regional creative hub."
The 2025 lifestyle fairs and conferences have attracted some 6,000 exhibitors from over 30 countries and regions, including Mainland China and Hong Kong, as well as Australia, Japan, Korea, Malaysia and Thailand from the Asia-Pacific region, and Italy, Spain, Switzerland and the United States from the European and North American regions. Fashion InStyle will welcome first-time exhibitors from Austria and the UK. At the same time, the Printing & Packaging Fair will feature a new participant from Cambodia, reflecting the global business community's confidence in Hong Kong's exhibition platform.
The Cultural and Creative Avenue at Home InStyle has been upgraded and expanded this year, featuring over 100 exhibitors from nine countries and regions, including Mainland China, Hong Kong, Taiwan, Indonesia, Japan, and the UK. First-time exhibitors from the Czech Republic are showcasing Bohemian crystal glassware, home fragrances, and incense.
Home InStyle, with funding from the Innovation and Technology Commission, is launching the Gerontech Living Pavilion at this year's fair to support the growing silver economy in Hong Kong. The pavilion is divided into four areas – bedroom, living room, bathroom, and games room – to showcase innovative gerontechnology products from over ten local companies, including social robots, smart mobile toilets, and smart walking sticks. The Hong Kong Housing Society Elderly Resources Centre is staging the Age-Friendly Home Living Lab and organising the Experiential Empathy Workshop that allows visitors to understand the needs of the elderly better. In addition, the Hong Kong Productivity Council introduces mixed-reality (MR) games that integrate hand-eye coordination with floral arrangements to stimulate muscular and brain functions.
The 2025 edition of Fashion InStyle sees the launch of NEXT@ Fashion InStyle, a new highlighted zone organised by the HKTDC and sponsored by the HKSAR Government's Cultural and Creative Industries Development Agency (CCIDA). Thailand is the strategic partner of NEXT@Fashion InStyle, which has brought thirty Thai exhibitors to showcase fashion materials that blend Thai culture with sustainability and innovative technologies. In addition to Thai exhibitors, the NEXT zone has brought together more than 60 exhibitors from Mainland China, Europe, the Americas, Australia, Indonesia, Singapore, and Vietnam, presenting cutting-edge materials to create an international platform for shaping future fashion trends.
Concurrent mega events create synergies and promote new market opportunities
This year's seven concurrent events, spanning gifts, houseware, fashion, printing, and packaging, highlight Hong Kong's influence as an international trade platform.