TACO has officially joined brightspotCITY 2026 as a creative and innovation enabler, reinforcing its commitment to supporting local brands and Indonesia’s growing creative ecosystem. Through this collaboration, TACO showcases how interior materials can play a vital role in shaping brand identity and creating immersive consumer experiences.
Held from May 27–31 and June 4–7, 2026, at Agora Lifestyle Mall in Thamrin Nine, Jakarta, brightspotCITY continues to serve as one of Indonesia’s leading creative marketplaces, bringing together local brands, lifestyle culture, creative communities, and cross-industry collaborations that resonate strongly with urban youth audiences.
As Indonesia’s creative economy continues to expand — contributing more than Rp1,500 trillion to the national GDP according to the Ministry of Creative Economy — visual identity and spatial experiences have become increasingly important for brands seeking to build stronger emotional connections with consumers. Through its participation in brightspotCITY 2026, TACO demonstrates how innovative materials can become an integral part of modern creative storytelling and brand engagement.
“brightspotCITY has become a creative platform that connects local brands, communities, and industry players in a more collaborative and meaningful way,” said Anastasia Tirtabudi, Chief Marketing Officer of TACO. “TACO shares the same vision in supporting the growth of Indonesia’s creative industry, especially in today’s digital era where physical spaces for discussion, idea exchange, and direct interaction are becoming even more valuable.”
During the event, TACO presents a range of interior solutions, including TACO HPL, TACO Flooring, and TACO PVC Board, which are applied across experiential installations, tenant booths, and various event touchpoints. Through flexible and versatile material exploration, TACO supports participating tenants in creating booths that are not only visually appealing but also capable of delivering more personal and engaging visitor experiences.
To further encourage creativity, TACO introduces the “Best Booth Challenge", an appreciation programme for tenants with the most visually compelling and innovative booth concepts. Participating tenants are challenged to incorporate at least one TACO product into their booth designs. Winners selected by the judging panel will receive various rewards, including cash prizes, TACO product materials, and the opportunity to secure a complimentary booth at next year’s Brightspot event.
In addition, visitors can stop by the TACO Tower to receive exclusive TACO x brightspotCITY collaboration goodie bags and participate in interactive activities such as bag charm decoration workshops.
Anton Wirjono emphasised that Brightspot has always welcomed collaborations that contribute meaningfully and sustainably to Indonesia’s creative industry. According to him, TACO’s presence at brightspotCITY highlights how brands can naturally collaborate with tenants and creative communities to deliver stronger and more memorable experiences for visitors.
TACO also revives its digital activation programme, “TACO Spotted", inviting visitors to explore and photograph the most visually attractive tenant booths featuring TACO materials. Participants can upload their favourite booth photos on social media and show their posts at the TACO Tower for a chance to win special prizes. The activation further demonstrates how material exploration can enhance visual branding and spatial storytelling in creative and practical ways.
Looking ahead, TACO hopes that its collaboration with brightspotCITY will continue to inspire new creative spaces where local brands, communities, and creative industry players can experiment, collaborate, and build experiences that remain relevant to the evolving urban culture of Indonesia.