BLANCO - The Heart of the Kitchen


In a country where food plays an important role in social and daily events, the kitchen has great significance in a residential design. CV Tranindo Sejahtera, the exclusive distributor in Indonesia for the last 30 years for BLANCO - the premium brand for kitchen water hubs, recently opened their new showroom in February on the 7th floor of Jakarta Design Center providing the ultimate solution in kitchen inspiration.

A bold look of grey terrazzo greets visitors to the BLANCO showroom, which displays various German-made sinks, mixer taps and kitchen accessories. Further on, different kitchen designs are staged for inspiration. There is bold minimalist industrial, traditional Indonesian kitchen, as well as Scandinavian, farmhouse style and modern French themes. Designers Santi Alaysius and Hamphrey Tedja of Domisilium Studio combined materials from different areas of Indonesia with imported finishes to achieve the best possible quality in design, craftsmanship and functionality. For example, the woven rattan made by indigenous Dayak tribe from Kalimantan under a social entrepreneurship company called Handep Haruei, and the countertop by Cosentino. The meticulous design is appropriate for kitchen water hub systems made in Germany.

The brand’s patented Silgranit sinks, with more than 300 exclusive styles, are admired around the world. “With such a wide assortment of styles, configurations, colours and sizes, we want customers to experience how BLANCO sink, faucet and waste solutions fit in different kitchen designs. We created six different kitchen styles so customers can get inspiration when planning for their new kitchen,” Sugandi Santoso, CV Tranindo Sejahtera director, says.

“Indonesia is a very important market in Asia Pacific and BLANCO has been the first one to introduce composite sink, namely our Silgranit into this market. We want to make sure that our customer will enjoy their time and be inspired when they come and visit our BLANCO showcases. It is about seeing and feeling the surfaces as well as getting advice how to select the right choice of materials and colours for their kitchen,” Hans Nasemann, Managing Director BLANCO Asia Pacific added.

In designing the display, Domisilium realised that the brand’s competitors were showcasing their products in a conventional way. Here, the multiple spectrums of BLANCO’s offerings are on show to pay homage to the sink. This approach breeds familiarity and exudes a sense of design to lure new homeowners, architects and designers alike.

The sink is so much more than a place for washing dishes, it is an integral component in a kitchen set up. At least 60 percent of kitchen work involves the sink, so having good combination of sink, faucet, waste organisation system and accessories is important. BLANCO’s mission is to make kitchen chores as easy as possible. It helps save time and effort in food preparation, especially when cooking complicated Indonesian food.

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Vira Tanka
Having her bachelor degree from Visual Communication Design of Bandung Institute of Technology, she explored her other interest in writing by being a writer for TV programs and travel magazines. Always keeping her love for the art, she actively sketches just about everything, from urban landscape to nature, in between writing projects.