The Vuitton-Gehry Collaboration Continues

Source: Hypebeast

The world renowned architect Frank Gehry’s latest work is now available for all of us to own instead of marvelling at. Les Extraits Collection by Louis Vuitton perfume bottles features the Pritzker Architecture Prize-winner’s audacious touch.

The French luxury good house’s master perfumer Jacques Cavallier Belletrud created five new scents called dancing blossom, cosmic cloud, rhapsody symphony and stellar time, to fill up the bottles designed to capture “liberation” and “absolute movement”.

For his first fragrance project, the Canadian-American reimagines Louis Vuitton’s classic fragrance bottle and introduces a custom trunk. Gehry approached the project from a sculptural point of view and it’s not a finished geometric form but a visual movement with the added interest of ephemerality.

For the bottle’s crinkled topper, the architect took a sheet of aluminium and sculpted it into a twisting, blossoming flower that sits on top of the bottle.

Gehry applied a similar technique for a crinkled gold bottle he made to mark the 150th anniversary of Hennessy X.O. The architect visioned the shape to take on the spirit of sailing – something that is dear to the architect and a past-time he enjoys.

Gehry’s past collaboration with Louis Vuitton Foundation in Paris saw the architect formed twelve curving sails and 3,600 glass panels directly used to inform the design while the perfume bottle is meant to represent the thirteenth sail of the building.

"Reproducing, through micro-architecture, the bulge of a boat’s sail, seafaring, hair blowing in the wind, Les Extraits Collection evokes the thirteenth sail. The Les Extraits Collection bottle reproduces, without imitating, the tension of those twelve sails," said the brand.

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Shaza Dzulkifly
A Malaysian who now calls Indonesia her home. Shaza's career has taken her across multiple communications channels such as radio, TV, print, digital and social as well as PR and advertising.