Marking 12 years of a sparkling and creative journey, Adelle Jewellery presents the Adelle 12th Anniversary Gala, a bold celebration where art, fashion, and diamonds collide. Taking place at Spike Airdome PIK 2, this event also showcased Adelle Jewellery's latest creation, Morning Dew, an inspiring and artistic collection that celebrates the beauty of nature at dawn.
Morning Dew in Diamond Glitter
The Morning Dew collection is the main highlight of Adelle Jewellery's 12th anniversary celebration. Inspired by dew droplets exposed to the first rays of the sun as a sign of the arrival of morning, which interprets the uncontrollable moments beautifully designed by nature. This moment symbolizes clarity, hope, and new beginnings.
Each design exudes the beauty of the moment and is emphasized through Adelle Jewellery's diamond-setting innovation. "The Morning Dew collection represents our passion to always present work that is not only beautiful but also full of meaning," said Michelle Lo, Chief of Product at Adelle Jewellery. "Like the morning dew that marks a new beginning, we hope this collection will be a symbol of hope and togetherness between Adelle and the jewellery lovers who have become part of our story."
A Night of Glamour, Artistry & Celebration
The Adelle 12th Anniversary Gala is designed as an experience that brings together couture, entertainment, and diamond jewellery masterpieces. The event opened with a Blue Carpet Moment, a glamorous runway where VIP guests, celebrities, KOLs, and Adelle's loyal customers walked in the best fashion.
After passing through the Blue Carpet, invited guests will be welcomed into a visual exploration space that reflects Adelle's DNA: modern luxury, innovation, and artistic expression. This artistic expression is realized through an art installation in the form of a hummingbird that greets the dawn with a song—a symbol of new rhythm, optimism, and replenished energy. Also present was a photo exhibition by Aldo Sinarta, which presented Adelle's muses in visual interpretations that were in harmony with their respective characters.
The evening continues with the Gala Dinner, a gastronomic experience designed to go beyond fine dining. This artistic collaboration between the culinary team and Adelle Jewellery presents a combination of taste, aesthetics, and stories that reflect Adelle's unique modern luxury character and emotional depth.
The entire menu is curated exclusively to celebrate Adelle's 12th anniversary, presenting harmony between visual beauty, aroma, and taste in every dish. Every element, from the setting to the atmosphere, was created to immerse guests in a multisensory experience that delights the senses and affirms Adelle's philosophy: true luxury is about meaning in every detail.
As part of the splendour of the celebratory evening, Adelle Jewellery presented a special fashion show with Diana Couture by Diana Putri, a famous Indonesian designer who has made achievements on the international fashion stage. Known as one of the most influential designers in Asia, Diana's works have been worn by world stars such as BLACKPINK, Ariana Grande, and Paris Hilton. In the Morning Dew themed fashion show, Diana Couture presented an exclusive couture collection.
The celebration night became even more sparkling with the presence of a global star from Korea, Kim Jong Kook. As a legendary figure from the world-famous variety show Running Man, Kim Jong Kook managed to captivate guests with his charismatic appearance and soft voice. Not only did he appear on stage, but he also interacted directly with the audience through mini talk shows and interactive games involving several lucky invited guests, creating warm and memorable moments.
As a form of appreciation, 45 top spenders had the opportunity to enjoy an exclusive meet & greet experience with Kim Jong Kook, while 10 other top spenders received special merchandise signed directly by the star, making the evening not only glamorous but also full of intimacy and unforgettable memories.
As a grand finale, the night of celebration closed with the Adelle Awarding Night, a moment of appreciation that celebrated a journey of twelve years full of achievements. In an elegant atmosphere, Adelle presented awards such as Best Dressed and Best Jewellery Styling, accompanied by the announcement of the winners of the 6D5N Luxury Trip to Dubai for selected annual top spenders. This special evening is also an event to honour Aldo Sinarta's best partners and 12 muses.
Elegance from Those Who Celebrate with Us
For this celebration, Adelle Jewellery presented a more private and intimate atmosphere, attended by selected invited guests who have been part of Adelle's journey so far. A number of names also enlivened the event, from Tyas Mirasih, Sarwendah, Giorgio Antonio, and Beby Tsabina to Titi Kamal, along with Adelle's exclusive partners who played a role in the brand's success. Their presence made this event even more festive and special. Through this moment, Adelle celebrates guests as part of a community that appreciates the beauty of jewellery.
Adelle Jewellery is proud to welcome Dra. Adelle Jewellery is proud to welcome Dra. Dessy Ruhati, M.M.Par, who serves as the Secretary of the Ministry of Creative Economy and the Main Secretary of the Creative Economy Agency of the Republic of Indonesia, at the Adelle Jewellery 12th Anniversary Gala celebration to show appreciation for the government's support in developing the national creative industry. His presence emphasized the importance of synergy between Adelle and the Ministry of Creative Economy in presenting programs that promote local designs and brands, as well as encouraging people to be more proud of using the work of the nation's children and strengthening Indonesia's creative position on the global stage.