You might not realise it, but Blum is a part of your daily life. It’s there in your kitchen drawers, helping you open shelves smoothly with its advanced hinge, pull-out, and motion technologies. Earlier this year, Blum launched REVEGO, a cutting-edge pocket system meticulously crafted to meet the evolving needs of modern living.
STORY BY Vira Tanka | PHOTOS BY Blum
Founded in 1952 by Julius Blum in Austria, the company started with a simple horseshoe stud and has evolved into one of the world’s leading manufacturers of cabinet hardware. With its headquarters in Vorarlberg, Austria, Blum operates eight plants in the same state and four more across the globe. Beyond manufacturing, Blum offers relevant services and assembly devices to ensure seamless integration and use of its products.
Blum products are designed to enhance your daily activities, especially in the kitchen. Inner dividing systems in combination with box systems help organise items, whilst drawer, hinge and lift systems provide effortless access. Enhanced with advanced motion technologies, these hardware solutions empower you to bring your imagined furniture concepts to life.
Quality that Speaks Sustainability
Philipp Blum, the CEO of Blum Group, emphasises the company’s long-term commitment to environmental protection. He stated, “When my grandfather founded the company, his primary goal was to grow and develop the business for the sake of our employees. Sustainability has been a core value for us from the beginning, and it all starts with our products.”
Blum minimises environmental impact by increasing product lifespan and ensuring top-notch quality through rigorous testing. Their Austrian plants are powered by hydroelectricity, reducing the company’s total carbon footprint by more than 40 per cent.
Establishing Blum's Presence in Indonesia
Blum has begun exporting in its early days. However, in 1985 Blum Austria started to export to Indonesia. In 2021, Blum established its Indonesian branch in BSD, South Tangerang, and in 2023, opened an office, showroom and training center in ICE Business Park, BSD. Designed by Blum Austria in collaboration with architect Daniel Pätzold, the modern minimalist showroom showcases a wide range of Blum products, inspiring kitchen and living area designs.
All Blum products distributed in Indonesia are manufactured in Europe, ensuring the same quality and service standards as in other countries. Marcus Zylajew, managing director of Blum Indonesia, asserted, “We offer cutting-edge solutions that seamlessly blend creativity and convenience, precision-engineered hardware, and a commitment to enhancing daily life through intuitive design and advanced technology.”
Introducing REVEGO: A Revolution in Space Transformation
As urbanisation leads to smaller living spaces, the need for innovative solutions grows. Blum’s latest product innovation, REVEGO, is a cutting-edge pocket system designed to transform living spaces. This revolutionary product integrates seamlessly into various room settings, blending style and practicality to maximise space.
By launching REVEGO in Indonesia, Blum aims to elevate the standard of interior design and functionality. “As urbanization shapes our living environments, Blum is proud to introduce REVEGO, a cutting-edge pocket system meticulously crafted to meet the evolving needs of modern living,” said Marcus. REVEGO optimises living space, concealing pantry cabinets, messy home offices, and more with its distinctive slide-in door system housed within a specialised narrow cabinet or pocket.
Available in single (uno) or double (duo) setups, REVEGO offers flexibility and accommodates various size requirements. Uno comes in 450 to 900 mm wide, whilst duo widths are from 450 to 750 mm. This system allows homeowners to customise their living spaces according to their unique needs and preferences.
REVEGO incorporates TIP-ON motion technology, enabling users to open cabinet doors with a light touch and slide them away completely into the pocket. It’s easy to use, pre-assemble, and transport, offering a ready-to-install solution with uncomplicated setup and long durability.
Discover Blum at Indonesia Design District
The entire Blum product range is now showcased in the new Lexica showroom at Indonesia Design District (IDD). Explore REVEGO in various applications, the new box system MERIVOBOX, the AVENTOS lift system, and the extensive hinge systems with soft-close BLUMOTION.
The showroom is more than a product display; it’s a source of inspiration. Dedicated spaces for kitchens, living rooms, bedrooms, and offices feature modern designs with high quality. Whether you’re a designer, contractor, or homeowner, the showroom offers ideas and solutions to enhance your space.
Blum underscores the importance of research, with its R&D team always listening to evolving needs. This aligns with the company’s vision of pursuing a better quality of living through continually improving products and technologies.