BoConcept: Shaping Modern Interior Design


The deep philosophy behind the name of the lifestyle brand BoConcept has made the company a recognisable global brand. The Danish word “bo” translates to “living”, alluding the brand’s desire to guide clients live an extraordinary life through self-expression.

The brand achieves this through its concept of highly-customisable furniture for every room; and a comprehensive Interior Design Service. Today, clients use both to enhance homes in more than sixty-five countries around the world. And this year, BoConcept was recognised as the winner of Luxury Lifestyle Awards in the category of The Best Furniture and Homeware in Philippines.

Established in 1952 in a quiet Danish town of Herning, two young cabinetmakers Jens Ærthøj and Tage Mølholm established a small workshop. The friends were driven by an ambition to introduce premium-quality Danish furniture to a broader audience, combining then innovative machines with traditional Danish craftsmanship. Their principles of simplicity, functionality, elegance and quality materials are still present in every BoConcept design.

The brand’s principle of a perfect balance of form and function, is shared by world-famous and award-winning designers it partners with like Karim Rashid, Oki Sato (nendo) and Morten Georgsen. They strive to make sofas, beds and storage not only aesthetically pleasing but multifunctional. It is a design DNA that was present in BoConcept’s first products, almost 70 years ago.

The brand’s any-project-size Interior Design Service allows clients to tap into the knowledge of a professional in-house designer, who is ready to co-create the client’s dream space. The Interior Design Service is an ideal solution for those who want their home to reflect their personality and fit their lifestyle.

The result is a personalised space, shaped, coloured, and lit to perfectly fit the individual. It is these elements that make BoConcept customers “Live Ekstraordinær.”

About Luxury Lifestyle Awards
Luxury Lifestyle Awards is a global award selecting, recognising, celebrating and promoting the best luxury goods and services all over the world. The goal of the company is to connect people with the best of luxury. LLA has evaluated more than 10 000 various goods and services in 400 categories from 60 countries and analysed the results to give you a TOP list of the best of the best in the world. Such world-renowned brands as Chanel, Dom Perignon, and Ferrari were proudly named winners. The victory brings companies status and recognition, global promotion and exposure to an entirely new market of customers.

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Shaza Dzulkifly
A Malaysian who now calls Indonesia her home. Shaza's career has taken her across multiple communications channels such as radio, TV, print, digital and social as well as PR and advertising.