Crafted in Indonesia, Celebrated in Milan

By Iman
4/22/2026

At Salone del Mobile.Milano 2026, the IDD Pavilion places the material of Indonesia at the heart of a compelling presentation created for the global hospitality and contract sectors.

Amid the international energy of Salone del Mobile.Milano 2026, Indonesia, is presenting a confident new vision of its creative capabilities. Through the IDD Pavilion, Indonesia Design District (IDD) PIK2 brings designers, manufacturers, material specialists and craftspeople together under one roof, revealing how the country’s diverse strengths can operate as a complete and interconnected design ecosystem.

Presented under the theme House of Indonesia, the pavilion is on view in Milan from 21 to 26 April 2026. Designed by Santi Alaysius of Domisilium Studio and curated by Alvin Tjitrowirjo, it combines a strong cultural identity with the technical rigour required by international hospitality and contract projects.

The presentation responds to the realities of the global industry. Large-scale hospitality developments are rarely realised through isolated products or individual suppliers. They depend upon the close coordination of materials, design, fabrication, customisation and manufacturing. Within this context, the pavilion offers an alternative to the fragmented way in which Indonesian production has often been perceived internationally.

Rather than presenting the country solely as a manufacturing destination, House of Indonesia demonstrates its ability to contribute across the entire design process—from initial ideas and material exploration to technical development and final execution.

“The IDD Pavilion moves beyond the perception of Indonesia as merely a production base. We are presenting Indonesia as a design ecosystem capable of thinking, designing, and executing at international standards,” says Alvin Tjitrowirjo, curator of the IDD Pavilion.

This ambition is expressed through the framework of “Beyond Making”. The concept acknowledges Indonesia’s considerable production expertise while expanding the conversation to include creative direction, problem-solving, cultural knowledge and project-based collaboration. Visitors encounter a unified platform in which the participating designers, makers and manufacturers contribute to a shared story rather than competing for individual attention.

At the centre of that story is Material of Indonesia, the pavilion’s defining feature. More than a collection of decorative surfaces or finishes, it explores material as the foundation from which design systems, spatial experiences and lasting partnerships can grow.

Engineered wood, woven architectural components and bespoke metalwork reveal the range of Indonesia’s material capabilities. Each application brings together inherited knowledge and contemporary innovation, demonstrating how natural resources and traditional techniques can be adapted to satisfy modern expectations of durability, consistency and performance.

This relationship between craftsmanship and technical development gives the exhibition particular relevance to the hospitality sector. Materials are presented not simply for their visual appeal but for their potential to respond to different climates, project scales and design requirements. The result is an expression of Indonesian identity that remains adaptable to international contexts.

The pavilion’s curatorial structure strengthens this message. No individual company is positioned as the central attraction. Instead, participating brands and specialists have been selected for their ability to work collaboratively, accommodate custom specifications and maintain shared standards of quality. The exhibition consequently feels less like a collection of separate commercial displays and more like a coordinated demonstration of how Indonesia can support complex global projects.

The presence of House of Indonesia in Milan is also the result of a wider national collaboration. The initiative receives support from the Ministry of Creative Economy of the Republic of Indonesia, the Ministry of Trade of the Republic of Indonesia, the Indonesia Design Development Centre (IDDC), ITPC Milan and the Indonesian Embassy in Rome.

Together, these organisations position the pavilion as both a commercial platform and an act of creative diplomacy. It opens conversations with international architects, interior designers, developers and hospitality decision-makers while introducing a more complete understanding of Indonesia’s design potential.

The country’s next generation is also part of the conversation. Alongside the main pavilion, IDD PIK2 supports three Indonesian participants at SaloneSatellite: Cyntia Margareth, Zulyo Kumara and Studio Banda. Their presence provides an important counterpoint to Indonesia’s established craft and manufacturing traditions, presenting emerging ideas from designers who are helping to shape the country’s creative future.

“We are here to engage the global market through an ecosystem that combines cultural depth with the technical precision required for the future of international design,” says Ipeng Widjojo, CEO of IDD PIK2.

At Salone del Mobile.Milano, the IDD Pavilion, therefore represents far more than Indonesia’s participation in an international fair. It marks a decisive evolution in the country’s global narrative. Indonesia is not only where exceptional objects are made; it is where materials, creative intelligence, craftsmanship and manufacturing expertise come together to deliver thoughtful, integrated solutions.

Through House of Indonesia, visitors in Milan are invited to encounter a country ready to collaborate—not merely as a supplier, but as a capable and trusted design partner for the international stage.

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Iman
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