Hemmen’s showroom in IDD PIK2 is hard to miss, thanks to the striking large glass circular window. Stepping into the showroom, you’re instantly enveloped by a serene Japanese ambiance. Founded in Indonesia, crafted with German technology, and infused with various ethnic designs, this sanitary brand represents a unique amalgamation of global cultures.
STORY BY Vira Tanka PHOTOS BY Bagus Tri Laksono
Established in 2017 by Aliong Lie, Hemmen initially distributed its products nationwide before opening its flagship showroom in IDD. This dream was harboured by Aliong, CEO and head designer of the company, for many years. “Agung Sedayu Group has a longstanding presence and is known for outstanding project planning. I believe IDD’s concept is excellent, and its proximity to my office is favourable,” Aliong commented when asked about the decision to open Hemmen’s inaugural showroom. He remains optimistic, particularly seeing customers flocking from Jakarta, Tangerang, and even Bandung to their store.
Armed with 15 years of experience in the similar industry in Belitung, Aliong founded Hemmen from the ground up. The products include faucets, washbasins, showers, toilets, bathroom accessories and kitchen sinks. Many of these designs are a result of collaboration with German designers.
Apart from design, Hemmen prioritises the use of premium materials. “We consistently utilise grade A materials, predominantly brass. Following moulding and polishing, the material undergoes chrome plating to prevent corrosion,” he explained.
Each Hemmen product comes with a 5-year guarantee, reflecting their commitment to after-sales service. Spare parts and 24-hour support are also provided, underlining the manufacturer’s confidence in product quality. “Before introducing any product to the market, it undergoes rigorous Quality Control testing for at least two weeks,” Aliong asserted.
Hemmen’s recent collaborations include a partnership with
a Moroccan designer, resulting in wash basins adorned with Moroccan-style decorations. Another recent venture involves an Italian series featuring glass washbasins, a result of partnering with an Italian designer. As these collections represent the latest offerings, Aliong has highlighted them for Hemmen’s IDD customers.
In line with the product ethos, Hemmen’s showroom embodies a natural, elegant, yet minimalist aesthetic to ensure customers feel comfortable and confident in their choices. The decision to adopt a Japanese theme was made in collaboration with designers from Pramesta Inti Persada. The interior design facilitates the customer journey, transitioning from foyer to living room, kitchen, and bathroom settings, akin to a house’s room division. “We aim to provide customers with an immersive experience, enabling them to easily select products suited to their needs from our extensive range of options,” Aliong concluded.
HEMMEN
Indonesia Design District
Jl. M.H. Thamrin, Unit R6A, Tangerang, Banten 15214
T. +62 812 95017440
E. info@hemmen.id
IG @hemmen.id