Ida Bagus Kharisma Wijaya was born into a legacy—one built on genuine Balinese hospitality, family tradition, and a deep-rooted love for his island. As the third-generation custodian of Segara Village Hotel, Kharisma has spent his life not just preserving the past but reimagining the future of hospitality in Bali. With a degree in Human Resource Management and Marketing from La Trobe University, Melbourne, he brings a fresh perspective to a family business that has stood the test of time. His approach? Honouring tradition while embracing innovation.
Growing up in Denpasar, Kharisma wasn’t just watching the family business from the sidelines—he was living it. His grandfather, a pioneer in Bali’s hospitality industry, wasn’t just a mentor but also his greatest inspiration. Conversations with his grandpa weren’t just about running a hotel; they were about understanding people, respecting heritage, and creating experiences that guests would remember for a lifetime. It was this wisdom that shaped Kharisma’s leadership philosophy: hospitality isn’t just about service—it’s about connection, culture, and storytelling.
Taking the helm of Segara Village Hotel wasn’t just a career move; it was a calling. When he stepped into a leadership role, he saw an opportunity to bring new energy to a timeless destination. Traveler expectations were evolving, and it was his responsibility to ensure that Segara Village remained an icon of Balinese hospitality while adapting to modern luxury.
Under his leadership, the hotel has undergone transformative renovations, blending contemporary comfort with the essence of Balinese tradition. His vision extends beyond Segara Village. Byrd House Bali, a lifestyle beachfront destination, was born out of his desire to offer a vibrant space where delicious food, crafted cocktails, and a relaxed yet stylish atmosphere come together. He also introduced Kejora Suites, a boutique escape for travelers looking for an intimate and upscale experience in Sanur.
While hotels are at the core of PT Udhadi Wijaya, Kharisma has expanded the company’s footprint beyond hospitality, ensuring it remains dynamic and forward-thinking. His ventures include:
● Bapak Bakery & Catering is a brand that brings high-quality baked goods and premium catering services to Bali’s culinary scene.
● Sangkara Garment – A fashion and textile company that champions Balinese craftsmanship and empowers local artisans.
● Xavi & Bean of Brothers—A Premium Croissanterie & Coffee Roastery—Where artisanal pastries meet the art of specialty coffee.
At XAVI Croissanterie, one can both taste and witness indulgence. While you enjoy the buttery layers of a freshly baked croissant, you can also watch the craftsmanship unfold through the café’s open glass layout, offering a front-row view of the pastry production. His creation is a blend of precision, premium ingredients, and timeless technique.
Alongside, Bean of Brothers elevates the coffee ritual with passion and expertise. By carefully sourcing beans and mastering the roasting process, FroBy ensures that each cup delivers a refined balance of aroma and flavor, making it the perfect companion to XAVI’s artisanal pastries.
Therefore, this collaboration redefines Bali’s café culture by creating an elegant space where flavor, artistry, and experience come together.
“Buttery layers. Bold brews. Crafted before your eyes.”
These ventures reflect his belief that innovation and tradition can coexist, allowing Balinese businesses to thrive while remaining true to their roots.
An Athlete’s Spirit On and Off the Bike
Outside the boardroom and beyond the world of beachside hospitality, Kharisma often hits the road with his Barong Cycling team—a community of riders who share his love for endurance and adventure. For him, cycling is more than a sport; it’s a philosophy. The discipline, resilience, and strategic focus it demands reflect the very qualities essential in business. It’s not about how fast or how far you go, but about testing your limits, setting meaningful goals, and embracing the journey along the way.
Much like in hospitality, every ride is an exercise in balance—understanding when to accelerate and when to hold a steady pace. And just as he guides his team in business, he leads with the same spirit on the road, embracing the camaraderie, discipline, and shared pursuit of excellence that define the cycling experience.
A Future Driven by Passion and Purpose
For Kharisma, hospitality extends far beyond the walls of business—it’s a purpose he lives every day. He measures success not by numbers or accolades, but by the meaningful impressions he creates. The familiar smile shared with returning guests, the professional growth of his team, and the way his projects help preserve Balinese culture all reflect his leadership, which is rooted in passion, sincerity, and an ever-present dedication to exceptional service.