Under the theme House of Indonesia, IDD Pavilion highlights Material of Indonesia as its core feature, presenting Indonesia as an integrated design ecosystem for the global hospitality at Salone del Mobile 2026
Global hospitality and contract projects are rarely built from isolated products but through a coordinated network of materials, fabrication, design thinking, and manufacturing working as a cohesive system. Yet sourcing from Indonesia has long been viewed through a fragmented lens, defined by individual manufacturers, disconnected suppliers, and a production-first narrative that often overlooks the country’s broader design potential. Today, however, Indonesia is increasingly positioned at the intersection of rich natural materials, deep-rooted craft knowledge, adaptable production networks, and a growing generation of designers capable of responding to complex, design-led projects.
This vision takes shape at Salone del Mobile Milano, where Indonesia Design District (IDD) PIK2 presents the IDD Pavilion under the theme House of Indonesia, taking place from 21 to 26 April 2026. Designed by Santi Alaysius of Domisilium Studio and curated by Alvin Tjitrowirjo, the pavilion balances cultural identity with technical precision, offering a cohesive presentation of Indonesia as a design partner capable of meeting international standards.
Rather than functioning as a conventional product showcase, the pavilion introduces a collaborative ecosystem developed under the framework “Beyond Making". The concept reframes Indonesia’s role in the global design industry, moving beyond the perception of the country as simply a manufacturing base. Instead, the pavilion presents an integrated platform where designers, manufacturers, and material specialists operate within a shared system designed to support international hospitality and contract projects.
“The IDD Pavilion moves beyond the perception of Indonesia as merely a production base. We are presenting Indonesia as a design ecosystem capable of thinking, designing, and executing at international standards,” said Alvin Tjitrowirjo, curator of IDD Pavilion.
At the core of the exhibition is Material of Indonesia, positioned not simply as a display of finishes but as the foundation of the ecosystem itself. The showcase highlights the relationship between heritage, innovation, and performance through materials such as engineered wood, woven architectural elements, and custom metalwork. These materials demonstrate both adaptability and durability, illustrating how Indonesian resources and craftsmanship can respond to diverse climates and design requirements across international markets.
The pavilion is also defined by its curatorial approach. Within the space, no single brand dominates the narrative. Instead, participants are selected based on their ability to collaborate, respond to custom requirements, and operate within shared standards of quality and execution. This structure ensures that the pavilion functions not as a series of individual showrooms but as a disciplined ecosystem aligned with the realities of global project development.
The initiative is supported as a collaborative national effort, with contributions from the Ministry of Creative Economy of the Republic of Indonesia, the Ministry of Trade of the Republic of Indonesia, the Indonesia Design Development Centre (IDDC), ITPC Milan, and the Indonesian Embassy (KBRI) in Rome. Together, these institutions help position the pavilion as a platform for creative diplomacy—strengthening international trade relationships while expanding the global visibility of Indonesian design.
Beyond the pavilion itself, IDD’s commitment to the future of Indonesian design extends to emerging talents. The district supports three Indonesian designers participating in SaloneSatellite, who are Cyntia Margareth, Zulyo Kumara, and Studio Banda, providing them with an international platform to present their work to the global design community. The initiative reflects a belief that Indonesia’s creative future lies not only in its heritage but also in the voices of its next generation.
“We are here to engage the global market through an ecosystem that combines cultural depth with the technical precision required for the future of international design,” said Ipeng Widjojo, CEO of IDD PIK2.
Ultimately, Indonesia’s presence at Salone del Mobile signals more than participation in a global design fair. It reflects a broader shift in how the country positions itself within the international design landscape—from a manufacturing powerhouse to a trusted partner capable of delivering integrated, design-led solutions.
Through the IDD Pavilion, Indonesia invites the world to see a new narrative: a nation where culture, craftsmanship, and contemporary design thinking converge to shape the future of global design.