Indonesia will see the largest and all-encompassing outdoor mall in the country strategically located at Pantai Indah Kapuk (PIK) 2 in the Northern part of Jakarta. Developed by Agung Sedayu Group, a leading property developer in Indonesia, Indonesia Design District (IDD) is approximately only seven minutes away from Soekarno Hatta International Airport making it a highly accessible location for international and domestic visitors.
The project is slated to be the most comprehensive lifestyle centre bringing together top furniture and interior brands, as well as other lifestyle names at the most premium location in PIK2 pushing it on the pedestal of global connectivity, business expansion through exports and domestic distribution. IDD is now open for booking, limited to 200 tenants from various leading brands to be part of a new lifestyle concept in the country.
Not limited to renowned names in design and furniture, IDD will host a diverse of mix-tenant to attract visitors from all walks of life with an astonishing multitude of retail, event and exhibition spaces; art gallery and square; academy; central plaza; F&B pavilion; green lawn and playground. Standing on a grand total of 10 hectares of land, IDD will boast a new concept, with stunning architecture and shop designs to never-ending search for leisurely activities and welcoming experiences at every arrival for design enthusiasts and the public at large.
“Indonesia Design District in PIK2 is targeted to open at the end of 2022. By carrying out such a gigantic project for the largest and most complete furniture centre in Indonesia, you can imagine that this is a mega concept. The development of a one-stop shopping for furniture and interior in an approximately 10 hectares of space is planned to be supported by well-known local and international brands,” said Natalia Kusumo, CEO of Agung Sedayu Group for Mall Hotel Division 2.
According to Natalia, Indonesia Design District in PIK2 has three main advantages. The first is access, whereby the lifestyle centre will be at the most premium location in PIK2 and can be accessed from two main roads namely Jl. Rasuna Said and Jl. Thamrin, with each road built as wide as 50 metres. Additionally, PIK2 is only seven minutes away from Soekarno Hatta International Airport, convenient for showrooms targeting export, import and local markets.
The second advantage of IDD is that it features an outdoor mall concept, where each tenant or brand will stand alone – having more prominence, whilst visitors take a stroll from one outlet to another through the greenery and outdoor plaza for various activities. Whilst it may be semi-alfresco, visitors will be sheltered from the heat and rain with shaded canopies along with the retail spaces. The first and only one in Indonesia thus far, IDD will provide a different experience in a more laid-back atmosphere where creatives meet, connect and collaborate.
The third advantage of this unique lifestyle centre is its diverse yet replete mix-tenant, convenient for everyone from all walks of life. The tenants will be grouped into several zones; Home and Living zone will bring together various selection of sofas, chairs, cupboards, lamps, electronics and other living room amenities. The other will group Kitchen & Dining necessities such as dining tables and chairs, kitchen appliances and accessories. The Bedroom zone is where visitors will find options for walk-in closets, wardrobes, mattresses and other bedroom needs. Last but not least, there is also a zone for specific for Bathroom, Kids Furniture, Office Necessities, Outdoor Furniture and Building Materials like parquet, marble, granite, wallpaper and more.
Indonesia Design District is the promise of standard and quality as the first outdoor mall concept in Indonesia, meeting the needs of modern consumers to enjoy natural ambience with contemporary amenities. The unique lifestyle mall by Agung Sedayu Group is a one-stop shop of mix-tenant under one integrated area, making shopping both personal and purposeful. Thus giving visitors a sense of belonging and wellbeing with thoughtful details and premium access to the mall for great convenience and fuss-free journey to and fro.
IDD’s mega concept is aligned with the resilience and growth by Indonesian furniture industry even in time of pandemic. As a megacity like Jakarta, such a comprehensive lifestyle home centre akin to those in other metropolis across the world is a welcoming addition and couldn’t come at a better time.
The developer is adapting the current consumer behaviour and preference shift in the post-pandemic as many prefer open-air, outdoor oriented and landed development. A single floored module with options of high ceiling and mezzanine to create fresher shopping experience easily integrated with the outdoor spaces and facilities became the developer’s design brief to the world renowned DP Architects to bring this mega concept to life.
Designed as a strip mall, each shop will naturally be flooded with sunlight and good lighting exposure with a high ceiling. Lively and vibrant colours throughout the façade of the property will bring to life the creative ambience. Trees will line the shopping streets with lush landscape and shaded outdoor spaces to bring in biophilic design elements.
The overall leasable area adds up to be around 3.9 hectares of indoor and several event spaces. Leasable areas are divided into several unit sizes. Smaller units ranging from 48 to 120 sqm are mostly dedicated for F&B with the addition of green spaces. Shops and major tenants range from 216 sqm to 1000 sqm with the option of combining two or more units.
With the design being outdoor oriented, green spaces are an essential design feature of IDD totalling around 2.2 hectares including green lawns, waterscapes, children playground and corridors.