Collection by VIVERE, as part of retail brand VIVERE Group, just launched a new collection of reclining sofa called ErgoEase at VIVERE EXPERIENCE & COLLABORATION SPACE, SOUTH78 Building, Gading Serpong, Tangerang, on 21 June 2024.
Designed meticulously, ErgoEase offers a different sitting experience. The name of the collection gives you a hint of what it’s like to sit on an ErgoEase sofa: “Ergo” symbolises ergonomic design that gives maximum comfort for the user, whilst “Ease” represents the ease and relaxation provided by its every feature. Reno Yanumardi, R&D VIVERE Multi Kreasi, explained that the ergonomic design of ErgoEase includes the sitting, half reclining, and full reclining positions.
The new collection consisted of nine designs with variations of earth colours and sophisticated features. They are called Breeze, Bliss, Serene, Zen, Lavish, Chamber, Luxe, Cozie and Loop. All of them have strong structures and durable motor mechanism with one year guarantee. "They can hold a load up until 200 kg and the leather upholstery is of high quality with natural texture and air circulation, which prevents dampness and makes it durable," said William Simiadi, the director of PT VIVERE Multi Kreasi. “Bring luxury and comfort into your living room with ErgoEase collection exclusively from VIVERE,” he added.
At the end of this year, VIVERE Group will celebrate its 40th anniversary. “We will celebrate it with the tagline ‘Inspire, Elevate, Innovate’. ErgoEase is a milestone for us, where we incorporate sustainable innovation to result in comfort, and we provide many options for our customers, both in retail and B2B,” William said proudly. Still in the ‘innovative’ spirit, he announced that VIVERE Group will collaborate with renown product designers in the future.
At the launch of ErgoEase, three Indonesian celebrities were present: actor Jeremy Thomas and musicians Yura Yunita and Donne Maula, who are enjoy the comfort of ErgoEase sofa in their homes. After a talk session, guests were welcomed to experience the new sofa whilst Reno Yanumardi, R&D VIVERE Multi Kreasi, gave a more thorough explanation and demonstration about the new revolutionary collection.