Impressive establishments continue to emerge in PIK. Next year, it will unveil the Nusantara International Convention Exhibition (NICE), the largest ‘convex’ in the country, spanning 40 hectares of land. This township, which has already become a tourist destination, is set to become a leading international MICE destination.
STORY BY Vira Tanka | PHOTOS BY Bagus Tri Laksono & Agung Sedayu Group
Having a strategic facility like NICE is pivotal for the growth of a township. It is expected to attract more visitors, both nationally and internationally, by offering excellent event facilities, ranging from exhibitions to concerts.
NICE will house eight exhibition halls of 5,200 sqm each, three exhibition halls of 4,250 sqm each, a pre-function hall, and a main atrium spanning 18,000 sqm, along with a 3.5-hectare outdoor area. It will be complemented by numerous other developments, including direct toll access to Soekarno Hatta International Airport and eight already operated hotels in PIK alone. In addition to NICE, the existing Community Park and the soon-to-be-built Garden Hall will further establish PIK as a MICE destination.
A project as monumental as NICE demands a design with a wow factor. PTI Architects has crafted its design based on a brief from Ryan Adrian, the managing director of PT Industri Pameran Nusantara, a joint venture company of Agung Sedayu Group and Salim Group. Adrian explains, “The exterior design is crucial because facilities like this can become icons for a city or country, similar to Singapore’s Esplanade and Sydney Opera House. However, the interior layout is even more important. Instead of a linear arrangement, some of the halls face each other, creating a more compact layout. The building is oriented towards the indoors, with windows facing inward and openings overlooking a river, lending it a natural ambiance.”
Currently in the construction phase, NICE is set to commence operations in September 2025, with 17 anchor events already lined up to be held there!