Displaying a carefree confidence and a daring curiosity that animates our creative spirit, inquisitive and intriguing PANTONE 17-3938 Very Peri helps us to embrace this altered landscape of possibilities, opening us up to a new vision as we rewrite our lives. Rekindling gratitude for some of the qualities that blue represents complemented by a new perspective that resonates today, PANTONE 17-3938 Very Peri places the future ahead in a new light.

We are living in transformative times. PANTONE 17-3938 Very Peri is a symbol of the global zeitgeist of the moment and the transition we are going through. As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways. Digital design helps us to stretch the limits of reality, opening the door to a dynamic virtual world where we can explore and create new colour possibilities. With trends in gaming, the expanding popularity of the metaverse and rising artistic community in the digital space PANTONE 17-3938 Very Peri illustrates the fusion of modern life and how colour trends in the digital world are being manifested in the physical world and vice versa.

“The Pantone Colour of the Year reflects what is taking place in our global culture, expressing what people are looking for that colour can hope to answer.” added Laurie Pressman, Vice President of the Pantone Colour Institute. “Creating a new colour for the first time in the history of our PANTONE Colour of the Year educational colour program reflects the global innovation and transformation taking place. As society continues to recognise colour as a critical form of communication, and a way to express and affect ideas and emotions and engage and connect, the complexity of this new red violet infused blue hue highlights the expansive possibilities that lay before us”.

Encompassing the qualities of the blues, yet at the same time possessing a violet-red undertone, PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.

The Pantone Colour of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s colour experts at the Pantone Colour Institute™ comb the world looking for new colour influences. These can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact colour, relevant social media platforms and even upcoming sporting events that capture worldwide attention. For 23 years, Pantone’s Colour of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design.

How To Use Pantone Color Of The Year 2022

Pantone Institute has created four unique colour palettes featuring PANTONE 17-3938 Very Peri to help you bring this year’s special shade into your designs. Each palette conveys a different mood, illustrating PANTONE 17-3938 Very Peri’s versatility. Each palette additionally features three suggested colour combinations integrating PANTONE 17-3938 Very Peri.

CREATE WITH PANTONE 17-3938 VERY PERI

Pantone Connect, a digital colour platform for designers available on web, via mobile apps, and as an extension for Adobe® Creative Cloud®, includes four different pre-loaded colour palettes featuring Very Peri. These Color of the Year-themed palettes, along with every other Pantone Colour, are available to share, save, and use in your design files within Adobe Photoshop®, Illustrator®, and InDesign®. With a free Pantone Connect account, designers can access many other time-saving features to find inspirational colours, save colour palettes, and design with achievable Pantone Color.

BALANCING ACT

Balancing Act is a complementary palette of colour whose natural balance of warm and cool tones support and enhance one other. The brilliance of PANTONE 17-3938 Very Peri is intensified within this artfully calibrated palette, injecting a feeling of liveliness and visual vibration.

WELLSPRING

A holistic and harmonious blend of nature infused shades, Wellspring highlights the compatibility of the greens with good-natured PANTONE 17-3938 Very Peri, and the health-giving properties of these deliciously subtle and nourishing hues.

THE STAR OF THE SHOW

The dynamic presence of PANTONE 17-3938 Very Peri comes through in The Star of the Show, as we surround this happiest and warmest of all the blue hues with a palette of classics and neutrals whose essence of elegance and understated stylishness convey a message of timeless sophistication.

AMUSEMENTS

Amusements, a joyous and whimsical colour story of irrepressible fun and spontaneity is amplified by the carefree confidence and joyful attitude of PANTONE 17-3938 Very Peri, a twinkling blue hue whose playfulness emboldens uninhibited expression and experimentation.