Som Santoso commenced his eponymous company as a contractor before focusing its business to kitchen building. In 2006, recognising the demand of high-end kitchen design in Indonesia, the company became a distributor of SieMatic, an outstanding kitchen brand from Germany. Joining the bandwagon, it has just opened a showroom in Indonesia Design District PIK2, featuring SieMatic along with several other brands.
STORY BY Vira Tanka | PHOTOS BY SieMatic
Since it was established in 1929, SieMatic has continuously redefined kitchen design, merging elegance with innovation. The design is distinguished by clean lines, precise craftsmanship, and flawless attention to details. As time rolls, the brand’s collection has evolved from conventional to contemporary styles without compromising on quality.
“Observing the evolution of kitchen design in Indonesia, where the kitchen has become a focal point, we decided to bring in more variety in styles and price ranges to meet our customers’ needs,” says Widiana Halim, the director of Som Santoso. In 2012, they began importing Ballerina, another high-end kitchen brand from Germany, which introduces a broader palette of colours. Three years later, they introduced Aster, an Italian kitchen brand, known for its intricate details that evoke moods ranging from traditional to luxury. The latest addition is Lema, a wardrobe design to complement your home and living collection.
With regard to their decision to open a new showroom in IDD, Widiana explains, “We previously had only one showroom, located in Revenue Tower, SCBD, South Jakarta, dedicated exclusively to SieMatic. The new showroom in IDD will feature all of our brands.” With a clientele consisting mainly of homeowners, opening a showroom in PIK2 is a strategic move, considering the emergence of new residential developments in the area that require furnishing.
SieMatic
Indonesia Design District
Jl. M.H. Thamrin, Unit 1C, Tangerang, Banten 15214