Indonesia Design Week (IDW) 2026 brings new ideas, collaborations and experiences to Indonesia Design District (IDD) at PIK2 from 18 to 27 September. Among its participants, Sleep&Co. invites visitors to consider an essential part of daily life through the lens of design: a good night’s sleep.
To mark the occasion, the Sleep&Co. boutique welcomed invited guests to an exclusive dinner attended by ambassadors and representatives from 36 countries, principals of Agung Sedayu Group and PT Duta Abadi Primantara, and business partners. Set among carefully curated interiors and premium bedding collections, the evening offered a warm setting in which to explore the connection between design, comfort and wellbeing.
“Surrounded by the boutique’s carefully curated interiors and premium sleep collections, the dinner brought together design and the art of sleep,” said Anna Nadia, Retail & Hospitality Project Sales Director at PT Duta Abadi Primantara. “Thoughtfully designed mattresses, bedding and sleep accessories can transform more than a bedroom. They can change how we experience comfort, wellbeing and luxury in everyday life.”
Throughout IDW, Sleep&Co. is presenting itself as a curated sleep destination, bringing international brands together under one roof. Its selection includes Harrison Spinks, King Koil, Serta, Tempur, Florence, Ogawa, Stressless, Norwegian Comfort and Bedgear.
The programme extends beyond the boutique. In partnership with the Indonesian Hotel General Manager Association (IHGMA), Sleep&Co. held a bedding competition on 23 September at IDD PIK2. Featuring representatives from hotels across Indonesia, the event highlighted the role of bedding in the guest experience.
On 24 September, Sleep&Co. and Synergy Group bring together principals, business partners and other industry figures for Synergy Dinner Vol. 2. Held with King Koil and Ogawa, the intimate gathering offers an opportunity to exchange ideas and explore future collaborations.
The programme concludes on 26 September with Rest and Restore: A Mindful Morning Experience by Softdays Club. The yoga session, held with Tempur, invites participants to take time for their physical and mental wellbeing while discovering the brand’s sleep innovations.
Through these events, Sleep&Co. aims to bring the hospitality, design and wellness communities closer together, while showing how a more personal approach to sleep can enrich modern life.
About Sleep&Co. Boutique
Guided by the tagline “Luxurious Comfort Boutique”, Sleep&Co. brings mattresses, bedding and wellness products together in one destination. Its approach combines in-store advice with digital tools, including interactive screens that help customers learn about products and find options suited to their bodies and needs.
The boutique offers support from initial consultation through to after-sales service. Alongside mattresses, its collection includes bedding accessories, bed linen, massage chairs, sofas and recliners. Featured brands include Harrison Spinks, King Koil, Serta, Tempur, Florence, Bedgear, Ogawa, Stressless and Norwegian Comfort.
Sleep&Co. also manages dedicated King Koil, Serta and Ogawa boutiques in shopping centres.