Brought by Toffin Casa as the official distributor to Indonesia, Smeg is the synonymous brand for the luxury urban lifestyle segment. Smeg, headquartered in Guastalla, Italy, has just opened its showroom in the Indonesia Design District and attracted many visitors ever since.
STORY BY Iman Hidajat | PHOTO BY SMEG
The Smeg showroom offers the brand’s six aesthetic lines. Among others is Classica, developed by Smeg and architect Guido Canali, which presents an elegant touch with timeless design and has become a favourite line in Indonesia. Dolce Stil Novo presents a luxurious and innovative aesthetic with cutting-edge technology and copper or stainless-steel details. Victoria provides a nostalgic atmosphere where time seems to stop with a classic vintage feel and accents. Meanwhile, Cortina is inspired by artisan masters who forged perfect creations. This new product range evokes the charm of handcrafted wrought iron in home appliances. Portofino provides a cheerful Mediterranean feel with bright colours and earthy design. Lastly, 50’s Style evokes nostalgia with a design inspired by the 1950s, featuring cheerful colours and adorable shapes conveying retro style. By displaying these six aesthetic lines, the Smeg showroom in Indonesia is an attractive destination to explore the rich heritage of iconic Italian design.
Smeg has collaborated with several world-class lifestyle brands, such as Dolce & Gabbana, Disney, and Fiat. Each partnership reflects aesthetic values and beauty, making Smeg products a sought-after choice for design and lifestyle enthusiasts worldwide.
SMEG
Indonesia Design District
Jl. M.H. Thamrin, Unit F5, Tangerang, Banten 15214
T. +6287731934013
IG. @smeg.id