In collaboration with Helen Agustine Studio, TACO presents an immersive spatial experience that explores the interplay of colour, texture, and design perspectives through an inspiring journey of discovery.
In line with the spirit of “Explore New Horizons”, TACO introduces a fresh perspective at IndoBuildTech (IBT) 2026 through an immersive installation titled Prismatic Journey, created in collaboration with Helen Agustine Studio. Taking place from 8–12 July 2026 at ICE BSD, Tangerang, the installation invites visitors to discover how material diversity can inspire the creation of distinctive and characterful spaces.
Drawing inspiration from the way a prism transforms a single beam of light into a rich spectrum of colours, Prismatic Journey unfolds as a spatial experience that evolves from a monochromatic setting into a more dynamic and expressive environment. Through the thoughtful combination of colours, textures, and materials, each area presents its own unique character while showcasing the versatility and extensive application possibilities of materials in both interior and exterior design.
Anastasia Tirtabudi, Chief Marketing Officer of TACO, explained that the company’s participation at IndoBuildTech 2026 reflects its ongoing commitment to opening new horizons and fostering fresh inspiration within the design industry.
“We believe that innovation is not only reflected through product development but also through collaborations that inspire and create opportunities for meaningful dialogue within the industry. Prismatic Journey embodies this spirit by bringing together design, materials, and diverse perspectives in a single inspiring design adventure. At the same time, we continue to expand our portfolio of interior and exterior solutions to meet the evolving needs of the industry,” said Anastasia.
A wide range of TACO product categories are featured throughout the installation, including laminates, flooring, hardware, adhesives, FIDECO wall panels, Aluminium Composite Panels (ACP), Hyperfon, and Superfon. Through this integrated approach, TACO demonstrates how different materials can complement one another to address increasingly diverse design requirements.
The exhibition also marks the introduction of TACO Sealant, the latest addition to the company’s adhesive product line. This launch reflects TACO’s commitment to continuous innovation, expanding product choices, and responding to the changing needs of its customers.
For IBT 2026, TACO partnered with Helen Agustine Studio, selected for its distinctive design approach and ability to create compelling and dynamic visual narratives. This shared vision became the foundation for an installation that is not only visually engaging but also encourages visitors to view materials from a new perspective.
Helen Agustine, Founder and Principal Interior Designer of Helen Agustine Studio, explained that the prism concept was chosen because it represents the diversity of ideas that can emerge from a single point of origin.
“We translated the philosophy of a prism into a spatial journey that continually evolves—from simplicity towards a rich diversity of expression. TACO’s extensive material portfolio provided the flexibility to create these transitions harmoniously, allowing each area to offer a unique experience while remaining connected within one cohesive narrative,” Helen explained.
Beyond offering an immersive and exploratory experience, the installation also serves as a platform for the exchange of ideas through a series of talk shows, knowledge-sharing sessions, and interactive activities involving designers, architects, industry professionals, students, TACO Partners, and the wider public.
TACO has also collaborated with Robries to incorporate installation elements made from recycled materials, reflecting an exploration of sustainable design and a commitment to zero-waste principles. The programme has been carefully designed to encourage cross-disciplinary collaboration, broaden perspectives, and inspire new ideas and innovations within the design industry.
To further enrich the visitor experience, TACO has introduced a variety of interactive digital activities throughout the installation. Visitors can collect postcard stamps while exploring each section of the booth, creating a more engaging and participatory journey. They are also invited to share photos of the installation via Instagram Stories and tag @taco.id for a chance to receive exclusive merchandise.
Updates and the latest information on TACO’s activities throughout IndoBuildTech 2026 can be found on TACO’s official Instagram account.