There has always been a very fine line between art and design. It’s often difficult to differentiate between the two, especially when artists become designers. The rise has been unprecedented, and now new collaborations help the artist to become household names and their artwork to become a brand. With the rise of social media, this approach to business, when executed correctly, can be hugely advantageous from a branding and marketing standpoint. The fashion industry is one segment of the market where artistic and luxury brand collaborations have become a trend as well as successful marketing campaigns.