Feel the SEA: Uniqlo Unveils Southeast Asian-inspired T-shirts


Japanese clothing brand Uniqlo has always been inspired by culture. With a booming presence in Southeast Asia (SEA), they launched "Feel the SEA", a special collection under their UT T-shirt line. This series was uniquely designed by Southeast Asian graphic designers.

For their latest collaborative project, Uniqlo handpicked SEA-based graphic designers to represent the latest inspirations from the region.

The three graphic design experts express the region’s localities through contemporary graphics – from
drawings of waves that represents unique geographic appearance of the region, to tropical fruit that can be easily found in SEA.

Surabaya-based micro design studio Sciencewerk represents Indonesia with their unique design approach. They explored different disciplines to portray what's happening in the fields of design, art and technology.

Thailand is represented by Minchaya Chayosumrit, a graphic designer and drawing expert from Bangkok. He is one of The Archivist's founders, a studio that produces contemporary graphics and art prints with hand-made filtering techniques in collaboration with many artists, designers, illustrators from both Thailand and around the world.

Through the “Feel the SEA” collection, Uniqlo brings fresh new looks with modern graphics and local taste to everyday clothing. The collection is available at Uniqlo stores in Indonesia, Thailand and the Philippines.

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Barbara Hahijary
Barbara earned her bachelor's degree in architecture from the Interior Architecture Program of the University of Indonesia in 2013. Historical or heritage buildings, as well as utilitarian design, fascinates her as it is the interaction between people and architecture that remains her favourite topic to explore. Besides architecture, her interests include design, handcrafts, literature and social issues.

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