V-ZUG, the premium Swiss home appliance brand renowned for its precision, innovation, and refined craftsmanship, officially announces its presence in Indonesia under PT Casa Toffin Indonesia.
Founded in 1913, V-ZUG is Switzerland’s leading household appliance brand with over 100 years of heritage rooted in the heart of Switzerland. Guided by Swiss values and exceptional craftsmanship, V-ZUG creates premium kitchen and home solutions designed not only to simplify everyday life but also to inspire and elevate everyday experiences.
For more than a century, V-ZUG has remained committed to developing high-quality and innovative household appliances across cooking, dishwashing, and laundry solutions. Through its philosophy of “Swiss Perfection for Your Home", V-ZUG delivers products that combine precision, timeless design, and thoughtful functionality.
The launch of V-ZUG Indonesia under PT Casa Toffin Indonesia marks an important milestone in bringing Swiss excellence closer to Indonesian consumers, architects, designers, culinary professionals, and homeowners seeking a premium lifestyle experience.
Beyond innovation and premium performance, sustainability remains at the core of V-ZUG. The brand continuously develops energy-efficient solutions and maintains a strong commitment to responsible manufacturing practices, renewable energy, and long-term environmental sustainability.
As part of this new chapter, V-ZUG Indonesia aims to introduce a new perspective to Indonesia’s premium home appliance industry by providing an alternative for consumers who seek something beyond the conventional luxury home experience — for those who expect something more and something different.
Inspired by evolving lifestyle trends across Europe, V-ZUG also aims to bring technologies that support healthier and more sustainable living to Indonesia, promoting innovation that embraces wellbeing, regeneration, and environmental responsibility.
V-ZUG has also established a strong presence across premium residential and luxury developments globally, including projects such as Como Terraces in Melbourne, VitraHaus by Herzog & de Meuron, 488 Kornmarktplatz in Austria, Marina Bay Sands in Singapore, and luxury developments across Milan, Paris, Amsterdam, Sydney, and Switzerland. Through its arrival in Indonesia, V-ZUG aims to create meaningful connections through curated experiences, collaborations, and immersive brand activations that showcase the essence of Swiss living.